Warner Bros just spent somewhere between £130 million and £160 million bringing He-Man back to the big screen. A name every recruiter over 35 grew up with. Built-in recognition, decades of nostalgia sitting there ready to convert into ticket sales.
Last July, cinemas started selling tickets to a film that didn't exist yet. The Odyssey was still shooting. No trailer online. Nobody outside the production had seen a frame of it. IMAX 70mm screenings went on sale a full twelve months ahead of rele
Two lawyers. One jury. The prosecution stands and lays out exactly why the client should say yes. Then the defence stands and picks it apart, doubt by doubt, until the jury isn't sure of anything anymore. The verdict doesn't go to whoever is right. I
Picture the squad that lifts the World Cup this year. The years of training. The discipline. The holidays they never took, the version of life they traded to get that good. Now imagine they only got paid the weeks the team won.