Michael B. Jordan is directing and starring in a new version of The Thomas Crown Affair. Trailer landed a few weeks ago, cinemas next March. It's the third time this story has been filmed. Steve McQueen in 1968. Pierce Brosnan in 1999. Now Jordan.
Warner Bros just spent somewhere between £130 million and £160 million bringing He-Man back to the big screen. A name every recruiter over 35 grew up with. Built-in recognition, decades of nostalgia sitting there ready to convert into ticket sales.
At the height of his fame, Prince stopped using his own name. He was one of the biggest artists on the planet. He could have spent the next decade doing exactly what was working, same sound, same formula, money printing itself.
Law Roach used to sell second-hand clothes out of the boot of his car. Chicago, no money, no name, no permission.