Crack a vault without the combination

Last night, I decided to unwind and watch Ocean’s 11

I’ve seen it before but it came up as “things you might like” so I thought I’d throw it on again…

As I got into the story, it hit me—Danny Ocean and his team have a lot to teach us about business development and marketing in recruitment… 

Sure, they’re planning a heist, but there’s a brilliant strategy and flawless execution behind everything they do. 

Imagine if you applied even a fraction of their precision to our client development efforts…

You’re always working to stand out in a crowded market, trying to grab the attention of the best clients. But without a clear strategy, it’s easy to get caught up in just pushing out emails or cold calls that don’t stick… 

It’s like trying to crack a vault without knowing the combination—frustrating and, quite honestly, a waste of time!

Danny Ocean and his crew didn’t rely on luck; they knew exactly what they wanted, researched every detail, and followed a plan that allowed them to execute with absolute confidence. If we did the same, we could create something I like to call a Recruitment Client Machine…

Picture it: a reliable, streamlined system that not only brings in clients but also keeps them engaged, delivering real value with every interaction. Instead of spending endless hours on outreach that doesn’t convert, you’d have a machine in place—a strategy that helps you consistently build trust, showcase your unique strengths, and nurture relationships with top-tier clients… 

This kind of approach isn’t just about making contact; it’s about creating connections that matter, just like Danny’s team knew the value of each person’s unique role.

If you’re ready to go beyond tactics and build a Recruitment Client Machine that consistently attracts and keeps the best I have something that will help… 

I’m currently in the process of writing a new book called “The Recruitment Client Machine.” It will show you how to attract your dream clients like clockwork, regardless of the economic climate. When the book goes to print, the full retail price will be £21.00, but you can pre-order your copy today for just £6, with free delivery anywhere in the world.

Plus, when you pre-order today, you’ll get instant FREE access to the ‘Recruitment Client Machine Training Centre,’ which contains over 7+ hours of client attraction training specifically for Recruitment and Search Business Owners…

Claim your copy here

Do you know John?

You may not know John, but you’ll recognize his situation…

John is a recruitment business owner we helped a few months back. He was caught in a never-ending cycle of reaching out but wasn’t getting the responses he needed.

Imagine pouring countless hours into contacting hiring managers, only to see your calendar barely filling with five sales meetings a month at best. Frustrating, right?

That was John’s reality not too long ago… 

Despite his relentless efforts, he couldn’t break through the noise. His days blurred into hundreds of cold calls, thousands of cold emails, and hours of combing through job boards, all leading to minimal results.

He was desperate to grow, to make his wife and kids proud. But he had nothing to show for it except late nights and stagnant revenue. The stress kept mounting, and he found himself taking it out on the people closest to him—the very people he set up his business to provide for.

Each missed meeting wasn’t just a lost opportunity to build the business he envisioned; it was a hit to his confidence and a drain on his energy. Exhausted, overwhelmed, and watching his competitors outpace him, John felt stuck with his meager numbers, no matter how hard he tried.

Then everything changed.

We worked with John to build a Recruitment Client Machine. He didn’t just tweak his approach; he transformed it. Suddenly, his prospects started coming to him—pre-sold and eager to engage. His monthly meetings skyrocketed from five to over 20, and he began converting these calls into paying clients at a much higher rate. His business transformed overnight.

If you can relate to John’s story even remotely, it might be time to build a Recruitment Client Machine for your own business…

How Recruitment and Search Business Owners Dramatically Boost Their Fill Rate 🚀✅

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🔍 Every week we get the Recruitment and Search Business Owners to share some of their biggest wins…

Here is a selection of our favorites:

How One Recruitment Business Went from Frustration and Struggle to Doubling Revenue 😫💼➡️💰📈

From Zero to £20M in Business Revenue 💼💷 – Wendy Shand Interview 🎤

🚀 Ready to grow your Recruitment or Search Business? Here are three ways we can help…

  1. Join “Make More Placements for Recruitment and Search Business Owners,” – Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
  2. Listen and Subscribe to the “Make More Placements Podcast” – We’ve created a podcast that reveals the Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing, and Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards – Listen Here
  3. Watch the free training – We put together an online workshop that reveals “5 Secrets To Taking Your Recruitment or Search Business From 6 to 7 Figures in Revenue…Without working yourself into an early grave” – Watch it here