From: The Desk of Terry Edwards
Dear Recruitment or Search Firm Owner,
Want more clients?
And I don’t mean just ‘any’ clients… I mean, do you want more of your ideal clients?
Clients that respect what you do, are willing to pay your fees and don’t negotiate on price. Clients that pay you on time, every time without giving you the same tired excuses as to why they’re paying you late, yet again. Clients that always return your calls and trust your judgment. Clients that not only buy from you once but buy from you again and again… AND recommend you to all their colleagues and business associates too.
Stupid question, right?
99% of the Recruitment and Search Firm Owners I speak to on a daily basis say that "more clients" is the one thing they want most in their business.
More of your ideal clients means more revenue and profits, it means fewer headaches and less hassle, it means your underperforming consultants finally becoming profitable, it means more growth in your business, it means more money for you personally, better holidays, a better home for your family, better experiences, bigger opportunities, more security and ultimately more freedom.
Getting more clients puts a prompt stop to almost every business headache you have.
And the only way to get more clients is to have more quality leads and enquiries coming into your Recruitment or Search Business on a consistent basis every single month.
The problem is, if you’re like most Recruitment and Search Business Owners I know (and I know a lot), lead generation is the one area of business you struggle with the most.
You might already have a reasonably successful business, doing six or even seven figures a year comfortably. But you know you could be doing so much better if you and your team could just get in front of more qualified prospects who have an immediate need for using your services.
The thing is, the old methods for attracting clients and generating leads just aren’t working as well as they used to. Response rates to almost every marketing method are declining rapidly.
It’s almost impossible to stand out on LinkedIn and the other social media sites because everyone’s doing the same thing. Cold calling is less effective, it’s harder than ever to get through to the decision maker. And even if you are lucky enough to get through, more often than not you’re greeted with a polite “thanks, but no thanks” or “call back in 6 months” at best. And at worst, you’re getting the phone aggressively slammed down on you mid-sentence. Leads you get via referral or word of mouth are great! But they’re slow, unpredictable and not something the future success of your business should be relying on. Your clients are being bombarded with emails from all angles so response rates are plummeting and more often than not your emails get ignored. The list is endless.
All of this makes attracting your next client as easy as pushing water uphill, whilst blindfolded, with one hand tied behind your back. So instead of your business growing with ease year after year. Your days, weeks and months are filled with struggle and uncertainty, desperately hunting down your next deal. You’re forced to lower your fees because you’re scared of losing sales to your competitors. You end up working with clients you don’t really want to work with, or on jobs, you don’t really want to work on. Your consultants underperform and end up costing the business money, which ultimately comes out of your salary.
So although you built your business to provide for your family, they’re the ones who end up suffering the most.
This is a problem that has slowly been getting worse for years. And you’re probably smart enough to know that if it hasn’t done so already, it’s a problem that will eventually have a negative impact on the growth of your business.
Don’t believe me?
Take a look at the industry as a whole and you’ll see that very few Recruitment and Search Firm Owners are able to achieve substantial growth year after year, even the more successful ones eventually get stuck, struggle to scale and ultimately decline and have to downsize.
I've seen some of the most skilled recruiters set up in business only to struggle to see any substantial growth and end up billing less than they did as an employee. You may have even experienced a similar story first hand.
Recruitment and Search Firm Owners who ignore this problem will at best tread water, or even worse slowly become extinct.
Like it or not, it’s time to stand up and face this problem head on before it’s too late.
What is Lead Genesis?
‘Lead Genesis’ is an intensive two-day workshop for serious and abnormally ambitious Recruitment and Search Firm Owners who want to dramatically increase the number of leads and clients they’re able to attract each and every month.
We’ll be digging deep into the nuts and bolts of what it takes to build a marketing and client attraction system in your business that generates leads, clients and profits on demand. Without having to rely on cold-calling, knocking on doors and in any economy.
By the end of the two days, you’ll know exactly what you need to do so you and your team of consultants are consistently generating new business opportunities and making sales so you’ll never have to wonder where your next client is coming from.
But wait... before you even think about booking your ticket, you need to know I'm only allowing a maximum of 30 people access to the event and Lead Genesis is certainly not for “ordinary” Recruitment or Search Firm owners.
Before You Decide…
Let’s put this into perspective: The “cost” of admission to ‘Lead Genesis’ with your “Early Bird” discount is just £700 (+ VAT where applicable), with travel expenses you’re perhaps looking at an additional £100 if you’re in the UK, closer to £400 if you’re from overseas. Then you’ve got potential accommodation costs which could be anywhere between £150-£500 depending on where you stay (If you go for the Renegade or Elite ticket your accommodation is included). So thats an absolute maximum total investment of £1600 (for you, it might be significantly less). Which works out at £4.38 per day over the course of the year. You’d pay more for a cup of crap coffee and a muffin from Starbucks. And if you can’t afford that, you probably shouldn’t be in business at all…
More to the point… For Most Recruitment and Search Firm Owners, just ONE SINGLE additional client as a direct result of the proven strategies you’ll get access to at ‘Lead Genesis’ will more than cover your investment ten times over… But I’m promising you significantly more than that.
Because when you spend two whole days with me at “Lead Genesis,” if for any reason you don’t think the proven profit growth strategies you’ll get access to will be worth a minimum of £100,000 in additional revenue for your Recruitment or Search Business over the next 12 months, simply let me know, and I’ll refund your fees in full. All I ask is that you stay for the whole event before you make a decision.
Frequently Asked Questions (FAQ)
Can I Bring A Guest?
You can bring as many guests as you like. As long as they each have a ticket. We would recommend only bringing guests who are main decision makers or solely responsible for the marketing of your business.
Do you do Discounts?
Is There Accommodation at The Hotel?
Yes, there is accommodation available at the hotel. Event attendees will be offered discounted rates so I would advise booking your ticket before you book the room, (full details are on the ticket confirmation page after purchase).
Is There Parking Available at the Hotel?
Yes there is parking at the hotel but I would advise contacting them directly to check availability