How a broken system almost cost me everything

Years ago, I sat staring at my laptop late one night, my head in my hands…

I’d been working all day, bouncing between cold calls, emails, and chasing clients who never seemed to value what I brought to the table…

I was exhausted. Burnt out. And wondering if this recruitment business was even worth it.

The worst part? I wasn’t seeing the results I wanted.

Sure, I was getting the occasional win, but it always felt like a game of luck. One month, everything clicked. The next? Crickets.

I didn’t have a system.
I didn’t have predictability.
And I certainly didn’t have freedom.

Then something clicked.

I realized that the best recruiters out there—the ones hitting their revenue goals consistently while still having time to enjoy life—weren’t hustling harder. They’d built systems.

Systems that attracted high-value clients.
Systems that positioned them as experts.
Systems that allowed them to scale their businesses without chasing every lead or lowering their fees.

Fast forward to today, and I’ve built what I now call the Recruitment Client Machine.

It’s the same system I teach Recruitment and Search Business Owners just like you. It’s helped them:

  • Attract dream clients who value their expertise and happily pay premium fees.
  • Stop relying on endless cold outreach that gets ignored.
  • Build businesses that don’t just survive—but thrive in any economic climate.

Now, I’m inviting you to join me for a special workshop where I’ll show you exactly how to build a Recruitment Client Machine into your business.

To make things easier I’ve put all the details below –

Workshop details 

The job of business development is simple

The job of business development is simple: Get more people into your sales process.

For most recruiters, that sales process happens in a face-to-face, telephone, or virtual meeting. That’s where the deals are made, the clients are won, and the revenue is secured.

But here’s the thing—if what you’re doing in terms of business development isn’t increasing the number of appointments you’re getting with hiring managers, it’s not working.

It doesn’t matter if you’ve written the world’s most persuasive 32-step email sequence or built the most powerful, complex automation in existence. If those tools don’t lead to an increase in the number of meetings you’re having with decision-makers, they’re just noise.

Think about it. Every placement starts with a conversation. No conversations mean no deals. And no deals mean no business.

I’ve spoken to Recruitment Business Owners who spend hours tweaking email campaigns, setting up automations, and trying every new tool on the market, only to be frustrated when their efforts don’t lead to results. They’re busy, but they’re not effective.

Why? Because business development isn’t about how many emails you send or how fancy your system is—it’s about results. And the result that matters most is how many decision-makers are entering your sales process.

That’s exactly what the Recruitment Client Machine is designed to fix.

When one of our Recruitment Business Owners implemented it, they moved from being buried in busywork to booking high-quality appointments week after week. They stopped chasing leads that went nowhere and started having meaningful conversations with decision-makers who valued their expertise.

Their business didn’t just grow—it became predictable, sustainable, and stress-free.

Now, I’m inviting you to join me for a special workshop where I’ll show you exactly how to build a Recruitment Client Machine into your business.

To make things easier I’ve put all the details below –

Workshop details 

Recruit, Delegate, Thrive: The Essential Outsourcing Playbook for Recruiters

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Here is a selection of our favorites:

  • 30% increase in my fees
  • Secured My Largest Business Fee Yet £80K

🚀 Ready to grow your Recruitment or Search Business? Here are three ways we can help…

  1. Join “Make More Placements for Recruitment and Search Business Owners,” – Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
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