What Are you Going To Do Though?
In between Christmas and New Years I had a phone call from a potential client enquiring about joining one of my programs… Two things about this… The first… This guy had been receiving emails from me for more than three years. Three years and he hadn’t bought any of my products, or even reached out…
Why You Shouldn’t Worry About Being ‘Liked’ By Your Clients
If you’re a client of mine… I’m not there to be your friend! Sure… I get one with all my clients, and it’s important that I like them otherwise I wont take them on… But if they like me, that’s just a welcome bonus… I never go out of my way to be liked… Not…
The Five Most Deadly Words When It Comes To Marketing Your Recruitment/Staffing or Search Business
The five most deadly words when it comes to marketing your Recruitment/Staffing Business are… “But I already know that!” Why are they deadly? Because just knowing stuff doesn’t mean anything! You can have all the marketing knowledge in the world, and have the secrets to attracting clients into your business… I don’t care… Are you…
The Tale Of Two Recruitment Business Owners
NB: This is a true story, only names have been hidden to protect the innocent) One rainy spring afternoon in England, 15 years ago, two men attended a seminar for budding recruitment search firm owners… They were very much alike, these two men. Both wanted to make a difference in the recruitment world, both were friendly and…
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