Whats the point of marketing your Recruitment or Search Business?
So, a question: what’s the point of marketing? It sounds like a simple question, but whenever I ask this to Recruitment or Search Firm owners it’s rare that I ever get the correct answer… Here are some of the common responses I get: To build my brand… To get my name out there… To get…
The Dirty Word Recruitment and Search Firm Owners Don’t Like To Say
There’s a dirty ‘M’ word that no ones likes to say… Recruitment, Staffing and Search firms will go out of there way to avoid it, not realizing the negative impact it’s having on their business profits… And that word is marketing…. I’ve lost count of the number of Recruitment and Search firms I meet who…
You’re Making Stupid Assumptions About Your Recruitment or Search Business
There’s one mistake that almost every Recruitment and Search Firm owner makes… And you’re almost certainly making it too… And it’s probably costing you thousands in lost revenue and profits… The mistake is making decisions based on your stupid assumptions and opinions about how and what will work for you in your business… Most of…
This is responsible for 80% of results in your Search or Recruitment Business
If you ignore everything else I share with you in my blogs, webinars and podcasts etc.… And you just implemented the one piece of advice I’m about to give you today… You could still transform and grow your Search or Recruitment Business beyond what you may have even of thought possible… It’s called the ’80/20…
Sorry… I assumed you actually wanted THIS
First, I think I owe you an apology. Bear with me, because it’s a bit involved. You see, I’ve assumed you actually want to make more money, yet I know from my own experience it isn’t necessarily so. And I say this with some confidence, because as surprising as it might seem, I often speak…
This still keeps me awake at night
A few years ago whilst in a bar in London with some friends… A local street magician approached me… He wanted to try out a few of his new tricks on a small audience so he could see their reaction first hand… Ever since I was a kid I’ve loved magic tricks… I can even…
What Are you Going To Do Though?
In between Christmas and New Years I had a phone call from a potential client enquiring about joining one of my programs… Two things about this… The first… This guy had been receiving emails from me for more than three years. Three years and he hadn’t bought any of my products, or even reached out…
Why You Shouldn’t Worry About Being ‘Liked’ By Your Clients
If you’re a client of mine… I’m not there to be your friend! Sure… I get one with all my clients, and it’s important that I like them otherwise I wont take them on… But if they like me, that’s just a welcome bonus… I never go out of my way to be liked… Not…
A doctor, a Recruitment Consultant, a little boy and a priest
A doctor, a Recruitment Consultant, a little boy and a priest were out for a Sunday afternoon flight, on a small private plane. Suddenly, the plane developed engine trouble. In spite of the best efforts of the pilot, the plane started to go down. Finally, the pilot grabbed a parachute and yelled to the passengers…
The Five Most Deadly Words When It Comes To Marketing Your Recruitment/Staffing or Search Business
The five most deadly words when it comes to marketing your Recruitment/Staffing Business are… “But I already know that!” Why are they deadly? Because just knowing stuff doesn’t mean anything! You can have all the marketing knowledge in the world, and have the secrets to attracting clients into your business… I don’t care… Are you…
The Tale Of Two Recruitment Business Owners
NB: This is a true story, only names have been hidden to protect the innocent) One rainy spring afternoon in England, 15 years ago, two men attended a seminar for budding recruitment search firm owners… They were very much alike, these two men. Both wanted to make a difference in the recruitment world, both were friendly and…
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