We’re probably laughing over a pancake breakfast

Right now, while you’re reading this, I’m spending time with my family…

We’re probably laughing over a pancake breakfast or running around the park, creating those little moments that make everything else feel worth it. And I want to be honest with you – it hasn’t always been this way.

There was a time when weekends meant work. I’d be huddled over my laptop, missing out on the laughter in the next room, trying to keep everything afloat. Every email and client request felt like a weight pulling me further from the life I wanted… 

It’s like building a sandcastle at the beach while the tide is coming in – just when you think you’re getting somewhere, the water comes crashing in, and everything slips away…

I’ve spoken to so many recruiters, and I know it’s not just me. There are parents missing bedtime stories, partners missing shared dinners, all of us feeling torn between doing the work we care about and the people who mean the most to us…

The reason I can be present now? It’s because I built something that changed everything: my Recruitment Client Machine. I designed it so I wouldn’t be tied down, so I wouldn’t have to choose between business growth and the life I want with my family…

I know you feel it too – that weight, that feeling of never having enough hours in the day. Imagine being able to let go of that, to be there for your family without feeling like you’re dropping the ball at work…

It’s possible. In my book, I’ve laid out exactly how to build your own Recruitment Client Machine, so you can stop just holding things together and start building a business that runs without demanding every ounce of your time. Imagine what that would feel like. Imagine what your kids will remember about you…

Maybe you’re reading this on a Saturday morning, torn between work and family. I get it, I’ve been there. But it doesn’t have to be like this.

Get it here

When the book goes to print, the full retail price will be £21.00, but you can pre-order your copy today for just £6, with free delivery anywhere in the world.

Plus, when you pre-order today, you’ll get instant FREE access to the ‘Recruitment Client Machine Training Centre,’ which contains over 7+ hours of client attraction training specifically for Recruitment and Search Business Owners…

Claim your copy here

How Luther finds Recruitment Clients

I won’t spoil it if you haven’t watched Luther, but there’s one episode that’s especially worth a watch.

In this episode, Luther is trying to track down a criminal who keeps slipping through his fingers. Every clue leads to a dead end, each lead fizzles out, and just when he thinks he’s closing in, he finds himself back at square one.

For recruitment business owners, finding new clients can feel a lot like that episode.

You’re chasing potential clients, gathering information, piecing together strategies—only to hit one dead end after another. And just like Luther, you know that one big breakthrough could change everything… but only if you have the right approach.

So, why does it often feel so hard to land those elusive clients?

It’s not about skill—you’re sharp, experienced, and know your business inside out. But without a clear, strategic approach, it’s like diving into every case without a plan, hoping something will stick.

Your days are filled with frustration, doubt, and a nagging fear that the chase will never end. Every day, you put in the work, but clients aren’t following through, and you’re left wondering if you’re caught in an endless cycle of “almost.”

Many recruitment business owners get stuck in reactive chasing. They rely on random tactics or outdated strategies that rarely attract the right clients. Instead of a methodical, consistent approach, it becomes a constant scramble.

But imagine if, like Luther with the perfect case file, you had a structured approach—a strategy that attracts the right clients, tailored to their needs and to what you offer.

Every interaction would have purpose, every outreach would be intentional, and every lead would be a real opportunity.

I want to help you put an end to the chase. Together, we’ll create a system that brings in clients consistently, helping you connect with the right ones who truly value your expertise.

The Red Car Theory

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