Why should I buy from you?

You have no compelling reason for clients to choose your recruitment or search services.

You lack a strong value proposition; your offer is weak, and that’s why clients aren’t buying from you…

This is why they pressure you to lower your fees and turn to your competitors instead.

Every time you speak with a potential client, they’re asking themselves, “Why should I choose you?”

Sometimes they say it out loud, but often it’s a silent question lingering in their mind.

And your response is usually something like:

• We’ve been in business for X years.
• I have X years of experience.
• We have the best candidates.
• We have the best approach.
• We specialize in XYZ.

Even if all of this is true, your competitors are saying the exact same things.

Think about it: if you called a recruiter and asked, “Why should I buy from you?” you’d likely get a response almost identical to what you’re saying right now.

The qualities that you and most recruiters think make you a great choice aren’t what clients really care about. Quite often, these claims only make you blend in, when what you actually need is to stand out.

Standing out is the core of a Recruitment Client Machine. It’s a comprehensive system for attracting your ideal clients to your business. Without one, you’ll never be able to grow your business to the next level.

I’m currently in the process of writing a new book called “The Recruitment Client Machine.” It will show you how to attract your dream clients like clockwork, regardless of the economic climate. When the book goes to print, the full retail price will be £21.00, but you can pre-order your copy today for just £6, with free delivery anywhere in the world.

Plus, when you pre-order today, you’ll get instant FREE access to the ‘Recruitment Client Machine Training Centre,’ which contains over 7+ hours of client attraction training specifically for Recruitment and Search Business Owners…

Claim your copy here

Old and outdated methods

Let me cut straight to it: you’re using old, outdated methods to win business, and it’s killing your results…

I know it because I see it every day in this industry… 

Recruiters doing the same things they did when they started out, hoping for a different outcome. 

But here’s the reality: the market has changed, clients have changed, and their expectations have skyrocketed. Yet, so many Recruitment Business Owners are clinging to the same tactics that worked 5, 10, or even 20 years ago…

Cold calling and generic, one-size-fits-all emails. Chasing prospects who never return your calls. Relying on a website that’s nothing more than a glorified business card. Sound familiar?

And here’s the thing—it’s not that these methods never worked.. 

They did. But the game has moved on, and if you’re still playing by yesterday’s rules, you’re going to lose out to those who are innovating today…

Your clients are more educated and discerning than ever before… 

They’re not going to be impressed by the same recycled sales pitches. They expect value upfront. They want to know that you understand their challenges and have solutions that actually make a difference.

If you’re still using these old, tired methods to win business, you’re not just treading water—you’re sinking. And that’s a hard pill to swallow, but it’s the truth.

The good news? 

You can change the game. You can build a client attraction system that doesn’t rely on outdated, pushy tactics. You can create a strategy that actually makes clients want to work with you, one that positions you as the expert in your field.

But first, you need to take a hard look at what you’re doing now and ask yourself: Is this working? Or am I just going through the motions?

How Recruitment and Search Business Owners Dramatically Boost Their Fill Rate 🚀✅

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🔍 Every week we get the Recruitment and Search Business Owners to share some of their biggest wins…

Here is a selection of our favorites:

• How One Recruitment Business Went from Frustration and Struggle to Doubling Revenue 😫💼➡️💰📈

• From Zero to £20M in Business Revenue 💼💷 – Wendy Shand Interview 🎤

🚀 Ready to grow your Recruitment or Search Business? Here are three ways we can help…

1. Join “Make More Placements for Recruitment and Search Business Owners,” – Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
2. Listen and Subscribe to the “Make More Placements Podcast” – We’ve created a podcast that reveals the Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing, and Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards – Listen Here
3. Watch the free training – We put together an online workshop that reveals “5 Secrets To Taking Your Recruitment or Search Business From 6 to 7 Figures in Revenue…Without working yourself into an early grave” – Watch it here