Cold Calling is for Chumps 📞❄️👎
One of the Recruitment/Search Business Owners we help posted the following in the private group for our Flagship APEX program a while back… 📣
"Just wrapped up Marketing 101 for recruiters in the Apex videos. Amazing content I am super grateful for. 🙏
One thing I am curious about, with my background in sales (heavy cold-calling environments), is how many of you still cold-call? Also, do you believe that cold-calling is dead? ☎️
Would love to hear your answers." 💬
Thing is…
With very few exceptions, none of the Recruitment and Search Business Owners inside APEX ever cold call to win new business… ❌
Don’t get me wrong... Most of them still use the phone to call prospects, but the calls they're making aren't cold… 🔥
They’re either calling people who already know, like and trust them, so the calls are "warm"... 🤝
Or they’re getting their ideal prospects reaching out to them directly (one of my clients has 40+ meetings with Hiring Managers in his market every month, and he doesn’t make any outbound calls, cold or otherwise)… 📈
I’m yet to meet a Recruiter who is indifferent to cold-calling…
They seem to either hate it or treat it like a religion… 🙈🙏
But I like to think about it like this…
If you had two lists of contacts, list "A" and list "B"...
List A contains 100 names; they’re in your market but are completely cold and don’t know who you are. Some may have a need, some not, but there’s no way to tell… ❄️
List B contains 100 names, also in your market. This time, though, they know who you are and have either told you verbally or with behavior that they have a need... 🔥
Your goal is to use these lists to book as many sales calls as possible so you can pitch your service… 🎯
But you can only make 100 dials...
Which list would you call from? 🤔
Cold calling will never "die?"
But for Recruitment and Search Business Owners that listen to what I teach... It’s something they only do when they don’t have enough people to call on list "B." And if you don’t have enough people on list "B," it just means you need to get better at lead generation… 💡
It’s not quite as black and white as the analogy above, as any lead could always be "warmer," but the bottom line is if you’re going to pick up the phone, that time is better leveraged by calling people who are most likely to first listen to you and then say yes to whatever the next step is… ☎️➡️💼
Economics in Your Recruitment/Search Business 💼📊
Often, the Recruitment and Search Business Owners I speak to think the reason they aren't hitting their revenue numbers is because of business development, sales, teams, or any one of numerous external factors... 📊🤔
When, more often than not, the reason you're not hitting your revenue targets is quite simply because the economics in your business are working against you, making it harder to grow... 💼➡️📉
Take your fees, for example... 💵
Let's imagine this for a second... 🤯
Recruiter A: Fees of 10K per placement... 💰
Recruiter B: Fees of 30K per placement... 💰💰💰
All things being equal, Recruiter A has to work three times as hard just to do the same revenue Recruiter B does... 😓
3x more placements
3x more hours on the phone 📞
3x more meetings with Hiring Managers 👥
3x more interviews 🗣️
3x more team members 👨👩👧👦
3x more headaches 🤕
Just to do the same revenue but all for less profit! ❌💸
Work the numbers any way you want... 🔢
Charging higher fees will make your life easier and your business more profitable... 🚀💼
P.S. I'm running a 60-minute online workshop next week called "LinkedIn Lead Rush 2.0" 🚀.
It reveals "the exact strategy a small number of Recruitment and Search Business Owners use to consistently turn LinkedIn connections into paying clients... (Even if you have a small network) 💼."
You can reserve a free spot by clicking the link below ✅:
https://makemoreplacements.com/april24
Here's what we're covering:
Part One: How the Recruitment and Search Business Owners We help generate new client inquiries like clockwork using the LinkedIn platform 🕒 (and what you can do too).
Part Two: Why the vast majority of Recruitment and Search Business Owners get ignored on LinkedIn and do nothing but waste time, and energy, and often repel prospects 🚫.
Part Three: The "secret" to turning a LinkedIn connection into a paying client in just a few simple daily steps (Hint: It has nothing to do with 'engagement') 🔑.
If you'd like to join us, click the link below and follow the instructions on the next page 📲.
https://makemoreplacements.com/april24
Twelve Essential Reasons Why Hiring Managers Will Never Ever Work with You on a Retained Basis 🚫🤝💡
🔍 Every week we get the Recruitment and Search Business Owners to share some of their biggest wins...
Here is a selection of our favourites:
"I Made £169K in a Month" 💷🚀
Four Meetings Booked with Interested Hiring Managers in One Week 📅🤝
🚀 Ready to grow your Recruitment or Search Business? Here are two ways we can help...
Join "Make More Placements for Recruitment and Search Business Owners," - Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
Listen and Subscribe to the "Make More Placements Podcast" - We've created a podcast that reveals the Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing, and Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards -
