
The four questions that turn a business problem into a retained brief, before the client has even thought about hiring, so you stop chasing vacancies everyone else is chasing.
How to win the assignment before a brief even exists, where there's no beauty parade, no other agencies, and exclusivity is yours by default because nobody else knows the opportunity is there.
The simple shift from talking about candidates to talking about business outcomes, the reframe that justifies a premium fee and quietly kills the "we don't pay upfront" objection before it's raised.
The one question that makes a hiring manager admit nobody on their current four agencies is actually committed, so a retained search becomes the obvious fix.
Why the recruiters winning retained in "impossible" markets aren't better closers, they just hold one line under pressure, and exactly what that line is.

Terry Edwards and Drew Edwards are internationally recognised as the leading authorities in business growth and client attraction for Recruitment and Search Businesses.
As Co-Founders of MakeMorePlacements.com, they have a proven track record of helping their clients see substantial profit increases in their businesses.
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Disclaimer: Training and coaching for owners and directors of established recruitment and executive search businesses. Not a multi level marketing or network marketing programme. No downlines, commissions for recruiting others, or business opportunity scheme.
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