A lesson in recruitment fees

A client of mine shared this post in the ‘Make More Placements’ Facebook community and I thought it perfectly illustrated the importance of pricing and positioning for Recruitment and Search Business Owners…

“A father said to his daughter “You graduated with honours, here is a car I acquired many years ago. It is several years old. But before I give it to you, take it to the used car lot and tell them I want to sell it and see how much they offer you…

The daughter went to the used car lot, returned to her father and said, “They offered me £1,000 because it looks very worn out.”

The father said,” Take it to the pawnshop.” The daughter went to the pawnshop, returned to her father and said,” The pawnshop offered £100 because it was a very old car.”

The father asked his daughter to go to a car club and show them the car. The daughter took the car to the club, returned and told her father,” Some people in the club offered £100,000 for it since it’s a Nissan Skyline R34, an iconic car and sought out after by many.”

The father said to his daughter,” The right place values you the right way,”

If you are not valued, do not be angry, it means you are in the wrong place. Those who know your value are those who appreciate you. Never stay in a place where no one sees your value…”


If you’ve ever felt underpaid, undervalued or under appreciated by clients or prospects in your market…

If you’ve ever felt like you deserved more than whats currently being offered to you let this be a lesson…

You’re talking to the wrong people, you’re in the wrong place, you’re offering the wrong thing…

Positioning is key!

P.S. Whenever you’re ready… Here are four ways I can help –

1. Join the “Make More Placements” Facebook group

It’s our new Facebook community for Recruitment and Search Business Owners who want to increase their business revenue and profits in any economy . — Join Here

2. Pre-Order your FREE copy of the ‘Make More Placements’ paperback book –

It’s my new paperback book and it reveals the quick, dirty and uncensored secrets top performing Recruitment and Search Business Owners use to make more placements, for higher fees with less work and fewer headaches… – Pre-order here

3. Join our Implementation Program and be a Case Study

I’m putting together a new coaching case study group for Recruitment and Search Business Owners doing under £10K/$10K in average monthly revenue. If you’d like to work with me on your client getting and scale plans AND you’d be willing to document the results we help you achieve, send me a message with the word “Case Study” and I’ll get all the details to you.

4. Join the APEX Elite Partnership program –

If you’re already generating over six figures in revenue and you want to add at least another six figures over the next 12 months. BUT you’re frustrated that things aren’t happening fast enough. Send me a message with the word “Plan”, and we’ll craft out a proven game plan to hit your revenue target.