Lets Talk About Results
Every day, the Recruitment and Search Business owners I’ve been working with are raving about their wins… Winning more of their ideal clients in less time… Commanding the fees they actually deserve (even if their competitors are offering to work for less)… Turning underperforming consultants into consistent top billers… Increasing revenue by 50% or more……
Your Consultants Will FAIL
If you’ve just hired a new consultant… Or you’re in the process of doing so… Then this isn’t going to be something you’ll want to hear… But the truth is… For most Recruitment and Search Business Owners, the chances are that any consultant they bring into the business will struggle and eventually fail… I read…
Chasing cold prospects?
I’ve been asked to do a live online presentation for the “Recruiting Firm Owner Summit” later this month, and I thought you might be interested in attending. It’s called: “Discover How to Stop Cold Calling, Battling With Gatekeepers, Voicemails, and Get Prospects to Call You Instead” and you can listen in to all the other…
One of The Most Powerful Things I’ve Ever Learned About the Recruitment and Search Industry
One of the most powerful things I’ve ever learned came from the late, great Earl Nightingale. He said: “If you’re in a situation and you don’t have any clear way forward and want for clear advice, look around and see what everyone else is doing and do the opposite” We often paraphrase this as ‘the…
I Have A Confession To Make…
I have a confession to make… And this confession might surprise you based on what I do… But the truth is, I have no idea what is and what isn’t going to work for you in your Recruitment or Search Business… I’m forever telling my clients what to do if they want to generate more…
Every Recruitment and Search Firm Owner Has This One Thing In Common… Even You!
Nearly every business owner I speak to has one thing in common… This is the same whether they’re a Recruitment/Search Firm owner, or a business owner from a different industry all together… They long for one simple thing they can do to be paid what they’re really worth, without haggling, negotiating or endless discounting, and…
Why Recruitment and Search Firm Owners End Up Being Guilty By Association
As far as I’m aware, very few Recruitment and Search Firm owners ever set up in business with the goal of being just ‘average’… They usually hope for a lot more… Even so… What usually happens is, they go out and model what the average Recruitment/Search Business is doing… For example, they’ll set their prices…
Mail-Order Brides, Truckers and Your Recruitment or Search Business
In yesterdays post I touched on the importance of knowing the demographics of your ideal client… Even the seemingly trivial stuff can be very powerful information when it comes to the profits in your Recruitment or Search Business… I’m reminded of a story I read in one of Dan Kennedys book… Once upon a time……
What Does Your Ideal Recruitment or Search Client Look Like?
Question: who’s your ideal client? Do you know? When I was just starting out in this business, a mentor of mine asked me the exact same question and I realised I was making a big mistake… For me, an ideal client was anyone who was willing to pay for my services… And sometimes I didn’t…
The Right Order To Do Things In Your Recruitment or Search Business
In my last post I mentioned how the marketing in your Recruitment or Search Business is like a three-legged stool, with the legs being “message”, “target market” and “medium”: Message – what you say Market – to whom you say it Medium – how you get the message to the market … virtually every Recruitment…
Your Recruitment/Search Business Will FAIL Without This
I’ve been banging on about Premium Pricing for the past few days now… And as important and effective as it is… It aint guna get you very far without good old fashioned marketing…. But this does raise a good question: what is marketing? Well… Marketing is really everything people perceive about you and your Recruitment…
Proof Your Potential Clients Don’t Care About Price When Buying Your Recruitment Services
In yesterdays article I told you that the fastest and easiest way to boost the profits in your Recruitment or Search Business is to put your prices up… And although I stand by what I said… I perhaps made it sound easier than it is… Because although for you to put your prices up is…
The Fastest and Easiest Way To Boost Your Recruitment Profits
What I’m going to share with you now in this article could transform your Recruitment or Search business almost overnight… Which in turn will have a very significant impact on your life too… Why? Because I’m about to give you the fastest and easiest was to boost your profits without any downside at all… And……
Whats the point of marketing your Recruitment or Search Business?
So, a question: what’s the point of marketing? It sounds like a simple question, but whenever I ask this to Recruitment or Search Firm owners it’s rare that I ever get the correct answer… Here are some of the common responses I get: To build my brand… To get my name out there… To get…
The Dirty Word Recruitment and Search Firm Owners Don’t Like To Say
There’s a dirty ‘M’ word that no ones likes to say… Recruitment, Staffing and Search firms will go out of there way to avoid it, not realizing the negative impact it’s having on their business profits… And that word is marketing…. I’ve lost count of the number of Recruitment and Search firms I meet who…
My Mate Mo
Direct Mail… Good old fashioned, unsexy letters through the post… It’s something hardly anyone does enough of… (Including me) And even on the few occasions you see a business doing it… It’s almost always crap… But done right, it’s without a doubt one of the most effective and profitable ways not only to win new…
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