Nearly every business owner I speak to has one thing in common…
This is the same whether they’re a Recruitment/Search Firm owner, or a business owner from a different industry all together…
They long for one simple thing they can do to be paid what they’re really worth, without haggling, negotiating or endless discounting, and to develop a secure business with enough profit to sustain itself… So they can live the life they want….
There’s no doubt that all of the above can be achieved, but not with just ‘one thing’…
I remember once hearing the story of a fisherman in Hawaii…
A man was relaxing on the beach in Hawaii, soaking up the sun and watching the waves crash against the shore in the distance, when a local fisherman drove up in his pick-up truck… He got out with a dozen fishing rods… Not one, but a dozen…
He then baited each hook, cast all the lines into the ocean and set the rods in the sand…
Intrigued, the man wandered over and asked him for an explanation…
His reply:
“It’s simple… I love fish, but I hate fishing. I like eating, not catching…. So I cast 12 lines. By sunset, some of them will have caught a fish, never all of ’em. So if I only cast one or two lines, I might go hungry… But 12 is enough so some always catch….
Usually there’s enough for me and extras to sell to local restaurants. This way I live the life I want…”
Sounds like a very simplistic approach… But your business should be ran in pretty much the same way…
In this metaphor, each fishing rod represents a method for bringing in new business…
Some will catch…
Others will not…
But overall, you’ll attract enough clients to enable you to live the life you want….
The problem for most Recruitment and Search Business owners is they don’t know where to start…
Speak to you soon…
Until then,
Take care, take action and be relentless….
Terry Edwards
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