Just so you’re familiar with the terminology…
A ‘dick pick’, is… Pretty much as it sounds… A picture of a penis…
And believe it or not… Some men are actually using them to impress random women…
Or at least they’re attempting to…
Imagine this right, you’re a strong independent woman and you decide to try out online dating, or you give your number to some guy in a bar…
And then… All of a sudden, your inbox is flooded with pictures of erect penises…
No previous dialogue…
Not even a ‘hello, how are you’….
Just a picture of a random penis…
If you’ve asked someone to send you a picture of their penis, then fair enough… But a lot of the time, these penis pictures are completely unasked for…
They’re just sent randomly in the hope that the receiver will be so impressed, she’ll want to jump into bed with the sender…
And you know what… I’m guessing it works… SOME of the time…
I can pretty much guarantee that a very small number of women would love to see random pictures of penises…. Even if they haven’t asked for one….
But a VERY small number….
For most women… It’s a complete turnoff!
It does nothing for them…
And the guy ends up either getting ignored… Or worse, simply laughed at….
You see, the mistake these guys are making is thinking that the women they’re trying to attract, care as much about their penis as they do…
And for the most part, they don’t…
This seems obvious to me….
And I’m sure it would seem obvious to most people too…
But the thing is… I see Recruitment and Search Firm Owners approaching the marketing of their business in exactly the same!
They’re not sending random pictures of penises …
But they do make the mistake of thinking that their potential clients care as much about their business as they do…
That’s why all their marketing is focussed on THEM…. And Not what the clients want….
They’ll bang on about how long they’ve been in business…
Their experience…
Their logo, their company colours and all that shit that no one really cares about…
It’s plastered all over their website, their LinkedIn profits…. And they’re even spurting it out during sales calls…
And just end up getting ignored…. It all honestly, they’d probably get more attention sending dick pics…
I’ve said it a thousand times…. All your potential clients care about are themselves, their problems and how to fix them….
So that’s what you should be focussing on…
Sure… they might want to know about how long you’ve been in business further down the line….
And a female might want to know what someone penis looks like too….
But to start the dialogue, you have to be focussed on their wants and desires…. And not yours!
I talk more about this in my 2nd book ‘’The Persuasion, Influencing and Sales Recipe for Recruitment and Search Firm Owners”
‘The Persuasion, Influencing and Sales Recipe’ is one of the leading books for Recruitment & Search Firm Owners when it comes to sales… It reveals the quick and dirty secrets for increasing the sales in your Recruitment Business despite the economy, your competitors and underperforming consultants…
Speak to you soon,
Until then…
Take care, take action and be relentless…
Terry Edwards
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