A big mistake I see from Recruitment and Search Business Owners when marketing and selling their services is… they focus on the process they use rather than the outcome they deliver!
The process is important… But all your prospects really want is the end result…
It’s like a personal trainer selling the idea of exercising five times per week and eating chicken and broccoli for dinner every night (the process)…
Vs selling the idea of a longer life, more confidence, a better body, more sex and more energy (the outcome)…
Both things are important… But all the buyer is really interested in is the outcome…
And because the outcomes what they want… They’ll pay a premium to get it…
There’s an old saying that goes something like this…
“Sell people on what they WANT… give them what they need.”
The same is true for your Recruitment or Search services…
They want the outcome, but they need the process…
Selling the process causes resistance…
Resistance is the reason Hiring Managers want to lower your fees…
And it makes getting clients to sign on the dotted line more work and effort than it has to be…
Sell the outcome not the process…
Whenever you’re ready to grow your Recruitment or Search Business… Here are four ways I can help –
- Join “Make More Placements for Recruitment and Search Business Owners” – It’s our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training centred around what you need to do to make more placements and scale your business. — Join Here
- Watch the Case Study – We recorded a case study interview with one of the Recruitment/Search Business Owners we help on how he doubled his business profits less than 12 months – Watch it here
- Get the FREE 6-figure game plan – How to add six figures to your Recruitment or Search Business within the next 12 months – Get it here
- Work with us privately – If you’d like to work with us privately to scale your Recruitment or Search Business send us an email with the word “private” in the subject line and I’ll be in touch with the next steps
Recent Comments