I’ve had a long time to think about it,
And I now I know exactly how I’d do it.
I know how I’d dispose of the body,
How I’d destroy the murder weapon,
Who’d I’d get to be my false alibi (this is harder than you’d think because not only do you need to find someone willing to potentially lie for you, but you also need them to be able to take the pressure on the stand) …
I even know who’d I’d pin the crime on to take attention away from me.
I’ve been watching a new box set on Netflix called “How to Get Away with Murder.”
Without completely ruining the plot for you… It’s about a group of lawyers who… You guessed it! Help people get away with murder (including themselves at points).
It took me a while to get into it properly… But now I’m hooked!
Anyway… it got me thinking about how I’d do it.
How I’d get away with murder too.
And then it struck me…. Murder trials are just like selling and marketing your Recruitment/Search services!
It’s the defendant (you and your business) VS the prosecutor (your competitors, rejection, price resistance, and every other hurdle that could stop you making the sale)
And you’re both trying to convince the jury (your clients), that your version of the truth is the one they should believe.
There’s no right or wrong, just a winner and a loser…
And the one who wins is simply the one with the most convincing version of the truth.
Think about this.
You tell the Jury your services are the best… The prosecutor (your competitors) say the same thing.
You tell the Jury they’re getting good value for money… The prosecutor tells them you’re too expensive.
You tell the Jury they should act now… The prosecutor tells them they should delay their decision.
There’s no right or wrong, just a winner and a loser…
And the winner is the one with the best evidence!
And that’s where your marketing comes in.
In the courtroom that is the Recruitment/Search Industry, evidence takes the form of effective marketing.
The Recruitment or Search Firm Owners with the best marketing generate the most qualified leads, win the best clients and get to charge the prices they want without any complaints.
It’s as simple as that.
… And if you want more leads and more clients who are willing to pay your fees you should join me for ‘Market Domination X’
The two-day intensive workshop for Recruitment and Search Firm Owners who want to dominate their market and become the number 1 choice for their potential clients. Click here for the full details.
Speak to you soon,
Until then.
Take care, take action and be relentless…
Terry Edwards
P.S. This is the only event guaranteed to add a minimum of £100K in additional business revenue to the Recruitment and Search Firm Owners who attended. Click here for the full details.
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