A question I get asked a lot from Recruitment and Search Business owners who want more clients is “how do I create more demand for my services?”
It’s perhaps not worded in exactly that way… But very similar…
There’s a lot of information floating about on marketing your Recruitment or Search Business…
And most of it over complicates things…
Most marketing is designed to create demand for a product or service… But with Recruitment it’s different!
The demand is already there… And it always will be…
No matter the shape of the economy, no matter how business changes throughout the years, your prospects will always encounter the problem that your services solve…
Someone will move on and suddenly there’s a vacancy…
Team members underperform…
Departments restructure or expand…
The triggers that cause the need for a recruiter have been around since the begging…
And will continue to present themselves in one form or another…
So we don’t need to ‘create demand’…
We just need to make sure that when that demand naturally occurs, you’re the first person your prospects think of as the solution…
The problem the majority of Recruitment and Search Business Owners have is that their ideal clients don’t even know they exist… Or if they know they exist, quickly forget when the time comes and so end up buying from someone else…
If you want to make sure you’re the first person your prospects think of when they’re ready to buy… Here are four ways I can help…
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