How Uber profits off peoples misfortunes

There’s a tube strike in London today. I work from home, so it doesn’t affect me in the slightest… But as you can imagine, these things have a huge impact on commuters.

Tubes are probably the most popular form of public transport in London, so no tube means most people who work in the city are going to have a hard time getting to the office.

But there are of course alternatives.

You could get the bus,

You could drive,

Or you could get an Uber,

I’m sure there are other options but let’s say these are the most obvious.

But there’s a problem…

Because there are no tubes, the buses will be extra busy. I don’t like buses at the best of times… but a busy, sweaty bus in rush hour sounds like hell. And I know plenty of people feel the same.

A lot of people in London don’t even own a car, but even for the ones that do, traffic is going to be worse than normal today, not to mention parking. So driving in probably isn’t ideal for most.

And Uber?

Well… Literally overnight, Uber has increased their prices by 4 Times!


Well, it’s simple supply and demand.

They’ve always ran their business like this, so in the middle of a tube strike when demand is inevitably higher, a price increase should be expected.

But people are not happy!

I was listening to the radio this morning to hear caller after caller ring in to complain about Uber, how evil they are, how they’re not being considerate, how they’re profiting off people’s misfortunes bla, bla, bla…

All of them mad…

All of them moaning…

All of them thinking they’re entitled to some form of special treatment from Uber…

I was beginning to think there was no hope…

Until one Uber driver called in and said: “Correct me if I’m wrong, but none of these people are being forced to use Uber with a gun to their head… If you don’t want to pay Uber prices, don’t use Uber… Simple”


Don’t get me wrong, would I want to pay a premium price for something that yesterday was 4 times less expensive?

Almost certainly not.

But I wouldn’t have any right to complain about it… And neither do any of the people calling the radio station.

Uber don’t run their business to meet my personal needs or the personal needs of their customers…. They run their business to meet the needs of the shareholders.

Sometimes, the needs of their customers and the needs of the shareholders will have common ground.

Like providing a good service, showing up on time, making sure their customers are safe etc.

But sometimes they don’t…

Like price for example.

And so a decision has to be made.

And that’s exactly how every business should be run…

And in your Recruitment or Search business, the main shareholder is YOU.

This sounds obvious.

But more often and not, I see Recruitment and Search Firm Owners putting the needs of their clients BEFORE their own.

And so they end up lowering their fees even though they know their service is worth so much more…

They find themselves taking calls and answering emails when they should be spending time with their family,

They find themselves bending over backwards to please a potential client only to lose out on the business to a competitor.

I could go on.

I’ve said this multiple times before.

Your business, your rules.

And your business is there to serve YOU primarily, not your clients.

This is something we’re VERY big on in the ‘Recruitment Marketing Elite’ Mastermind Group. As a member, I’ll be showing you how to position your business as the “go-to” firm in your sector, so clients want to work with you more than you want them. To apply click the link below.

The deadline to apply before the next meeting is Monday 16th January 2017. Click below now before you miss out.
Apply here

Speak to you soon,

Until then…

Take care, take action and be relentless…

Terry Edwards