Ignorant lies Recruiters tell (Let’s talk about Cold-Calling)

 

Let’s talk about Cold-Calling (again)…

It’s a subject that I’ve covered before, but will no doubt revisit because it’s always part of the dialogue for Recruiters…

(I’m talking specifically about cold calling to win business rather than calling candidates here)

And when it comes to Cold-Calling… There are two contrasting groups.

  1. The group that say “Cold-Calling is the ONLY way to grow your Recruitment or Search Business.”
  2. The group that say “Cold-Calling doesn’t work, and you should use any other medium for communicating with prospects rather than the phone.”

Both groups are lying…

Perhaps not deliberately…

But they spout off these opinions as if they’re facts… When in reality they’re nothing but ignorant statements about their own experiences and perhaps the businesses of a few colleagues…

The truth is…

There are Recruitment and Search Business Owners who have built outrageously profitable businesses using only cold-calling to do so, and although it’s not as easy as it once was, it still can work…

AND…

There are Recruitment and Search Business Owners who have built outrageously profitable businesses without cold-calling, and although this is less common, that number is increasing by the day…

That’s a fact… based on working with and speaking to thousands of Recruitment and Search Business Owners over the years and not just what I’ve seen in my own business…

And here’s what I’ve found…

Not using the phone for client attraction is a massive mistake (as is NOT using or at least testing any other medium)…

But there are two things to consider…. the medium (i.e the phone), and the method (i.e. how and what you use it for)

And when it comes to the phone, you have two choices…

You can use a method that gets you ignored,

Pisses off your prospects,

Makes you look like every other Recruiter,

And the majority of the time you don’t even get through to the decision-maker…

Or…

You can use a method that means you’re calling people who already know who you are, like you, trust you, are willing to take your call and who have a need for your services…

Both methods will grow your business… Just ones a lot faster, easier and more profitable…

It’s your choice…

But if the latter sounds like something you’d like to know more about, and you want to make more placements, for the right fee, with less work and fewer headaches… Here are three ways I can help:

  1. Grab a free copy of the ‘Recruitment Sales Recipe book’ – It reveals the quick and dirty secrets for generating more leads and increasing the sales in your Recruitment or Search Business… Despite the economy, your competitors and underperforming consultants – Get It Here
  2. Join “Fast Profit Growth Strategies For Recruitment and Search Business Owners” – It’s our new Facebook community where smart Recruitment and Search Business Owners learn to win more clients and increase profits with less work and fewer headaches. — Click Here
  3. Get my personal 1 on 1 help – If you want my personal help attracting 2-7 new clients into your Recruitment or Search business within the next 55 days. Send me an email with the word “Private” in the subject line and I’ll get the details to you.