When I was growing up, I remember my mum forcing me to take spoonfuls of cod-liver oil,
And this was before the “easy to swallow” tablets they’ve made recently.
It was back when you had no choice but to take the oil straight from the bottle.
I hated the stuff!
Just the thought of that slimy, oily liquid hitting the back of my tongue is enough to make me gag even now.
Funny thing is, I even made my eldest son do the same thing when he was growing up!
Even though I knew how revolting the stuff was.
But… I knew it was good for him, just like my Mum knew it was good for me.
So even though it was disgusting, it’s something we had to if we wanted to get the benefits cod-liver oil has to offer.
I found it best just to close your eyes, hold your breath and swallow.
And last week, one of the members of the ‘Recruitment Marketing Elite’ mastermind group perfectly related this experience back to something that was going on in his business.
Sometimes things that are good for you aren’t nice,
Sometimes things that are good for you aren’t easy,
But if you want the results, and you want all the benefits that come with it…
You’re just going to have to do it anyway!
And if you want results in your Recruitment or Search Business, I can guarantee that there will be times you have to do something you don’t like,
Things you find uncomfortable,
Things that you find difficult,
Things that you would rather avoid if you could.
And the good news is, you can avoid them if you want.
And most Recruitment and Search Firm Owners will do just that…
They avoid difficult conversations with clients, avoid taking action with underperforming team members, avoid investing in marketing, avoid anything that involves stepping outside of their comfort zone…
But it’s the Recruitment and Search Firm Owners who avoid the difficult, uncomfortable situations who miss also miss out on all the rewards stepping outside of your comfort zone can bring.
Sometimes, if you want the results you just have to close your eyes, hold your breath and swallow.
And if you’re prepared to do that, then the ‘Recruitment Marketing Academy’ might be right for you. It’s for Recruitment and Search Firm Owners who want to generate more leads and increase business revenue, and you can find out more about it by clicking the link below.
Speak to you soon,
Until then…
Take care, take action and be relentless…
Terry Edwards
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