Only clever people can see it

Have you ever read children’s story “The Emperor’s New Clothes”?

A timeless classic if I’ve ever seen one.

If you’re unfamiliar with it,

It’s a tale of a pompous king who is persuaded by mischievous tailors that a ‘magnificent’ and extremely expensive suit they have produced for him can only be seen by clever people.

In fact, there is no suit at all, so when the king ‘wears’ the suit, the king is actually naked.

First the king, then the king’s courtiers, and eventually the crowds at the next royal parade, are all tricked into agreeing that the king’s suit is wondrous, even though the king is naked.

Each person does not dare to appear to be stupid. Nobody wants to be the first to question the claim.

So an entire population is persuaded to adopt an entirely false belief – based on exploiting people’s individual pride, fear of embarrassment, and reluctance to be a lone voice of disagreement.

The tale ends with the intervention of a small boy, who, unaware of the widely publicised mythical claims of the tailors, loudly pronounces the king to be naked, so exposing the sham.

It’s a story that reminds me of how the majority of Recruitment and Search Firm owners run their businesses.

They’re too concerned with what their peers think and so end up doing things in their business, acting a certain way and charging certain fees all because that’s “the industry norm.”

They’re too reluctant to be the lone voice of disagreement and so end up in the exact same place, with the exact same problems as the rest of the industry… Bad clients, – not paying fees on time, – if at all, underperforming consultants, lack of substantial growth and spending day after day struggling to find their next bit of business…

Their business will NEVER be anything more than average, because they’re busy doing, acting and thinking how average Recruitment and Search Firm Owners think!

But fear not because I outline the solution in the video below:


Watch The Video Here
I’m running a two-day intensive workshop for abnormally ambitious Recruitment and Search Firm owners who want to dominate their market and rapidly increase their business revenue and profits.

If you’re content being average, mediocre or normal and you’re happy to continue meandering along, NEVER experiencing any significant growth in your business, NEVER reaching your full potential and forever working harder just to stay in the same place, then do nothing. Keep doing what you’re doing, stop reading this email and stay as you are.

But if you want improvement and you want to build a highly profitable business that experiences significant growth year after year, and dominates your sector. Click here and see what I have to say.

Speak to you soon,

Until then…

Take care, take action and be relentless…

Terry Edwards