A big mistake I see from Recruitment and Search Business Owners when marketing and selling their services is… they focus on the process they use rather than the outcome they deliver!
The process is important… But all your prospects really want is the end result…
It’s like a personal trainer selling the idea of exercising five times per week and eating chicken and broccoli for dinner every night (the process)…
Vs selling the idea of a longer life, more confidence, a better body, more sex and more energy (the outcome)…
Both things are important… But all the buyer is really interested in is the outcome…
And because the outcomes what they want… They’ll pay a premium to get it…
There’s an old saying that goes something like this…
“Sell people on what they WANT… give them what they need.”
The same is true for your Recruitment or Search services…
They want the outcome, but they need the process…
Selling the process causes resistance, Hiring Managers who want to lower your fees, and makes getting clients to sign on the dotted line more work and effort than it has to be.
Speaking of outcomes…
If you’re a Recruitment or Search Business Owners, who wants to…
– Make more placements
– Charge higher fees
– Win more high-quality clients
– Improve the performance of your team
– Increase your profits
– Get more freedom in your business…
We’ll show you exactly how the Recruitment and Search Business Owners we help achieve all the above… And we’ll show you for free.
Why would we do this?
It’s simple, some (but not all) of the Recruitment and Search Business Owners we do this for end up asking us to help them put the ideas we share into practice.
So our hope is that we help you so much that you ask us about becoming a client. Pretty straightforward. But – just to be clear – this really is a complete audit of your current business and an in-depth consultation on how to make it better.
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