[Podcast] Top Dog, Top Dollar – Part 2

In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast, we welcome back Jon McCulloch AKA The Evil Bold Genius for the second part of ‘Top Dog, Top Dollar”.

Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you’re able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave).
In this episode, he talks about more about positioning yourself at the top end of your market so you can charge higher fees and work with only the best clients.

To listen to this episode click here.

Speak to you soon,

Until then…

Take care, take action and be relentless…

Terry Edwards