Random gets you killed

“Random is dangerous. Randomly captaining a cruise-liner over the ocean can get you and a boatload of passengers killed. Randomly flying a plane higher and you can stick nose first into the side of a mountain. Randomly wandering a large forest can get you hopelessly lost, eventually turning you into a meal for bears.” – Dan Kennedy

I’m rereading one of Dan Kennedy’s books at the moment, and the quote above stood out to me.

Like always he’s spot on.

When it comes to attracting new clients,

Most Recruitment and Search Firm Owners engage in a series of random tactics but lack any real strategy.

There’s nothing wrong with tactics.

A series of thought out, working and reliable tactics should form part of your overall strategy.

But being randomly tactical and relying on luck or hope to win your next client could kill your business growth.

So let me ask you this…

Do you know with some degree of certainty where you next client is coming from?

More specifically… Do you know exactly how many sales meetings will lead to a sale?

Do you know, exactly what activity you need to do to get your next sales meeting?

Is that activity reliable, so you know exactly how many sales meetings you and your team will have each week or each month?

And perhaps most importantly… Is the activity scalable? So you can easily grow your business year after year?

OR… Is everything based on guess work, random tactics, luck and hope?

So some month’s things work well, and you get lots of sales meetings and win lots of business, but on other months you’re left scratching your head wondering where your next deal is coming from.

Most Recruitment and Search Firm Owners NEVER find a scalable client attraction strategy and so eventually stop growing.

They hit a peak in their business and plateau for an eternity always falling short of the full potential.

I talk more about this (and how to fix it) in the video below. It’s video one of a three-part series I’ll be releasing over the next few days. Click below to watch it now.

[Watch it here]


Speak to you soon,

Until then…

Take action and be relentless….


Terry Edwards AKA the Renegade Recruiter