Most Recruiters don’t know how to sell the service they deliver…
They either don’t like sales and so avoid it completely out of choice (not the best business acumen but it happens more than you might think)…
Or they think ‘winning’ a contingency job order is the same thing as making a sale…
And so they celebrate it like money in the bank… They give themselves (and the consultants they employ) a pat on the back and get to work delivering…
Even though the reality is, multiple businesses in their sector have “won” the same job order…
And when all’s said and done, they probably only stand 30% chance of filling the role (that’s the industry average) …
Meaning 70% of the time they work for nothing…
To really ‘sell’ something, an idea, a service or a product…There has to be an exchange…
You promise to give your service, and you get something in return…
(It doesn’t mean working yourself into an early grave for free with the hope of getting paid)
That exchange can be in monetary value in the shape of a retainer paid upfront…
Or at the very least in the shape of some kind of commitment from the Hiring Manager that they’ll use you exclusively …
Without either one of those two things… The Hiring Manager has not committed to you… (If you’ve had Hiring Managers ghost you, change their mind after you’ve done the work, been told “we’ve already seen this candidate” you’ll know this all to well)
And by the same token, you’ve made no commitment to them (most recruiters don’t give their all to every job order, despite telling the Hiring Manager they will)…
There’s been zero exchange…
If you’re happy with that… Then suit yourself (I don’t want or need to hear from you though)…
But if you actually want to work with Hiring Managers who commit to you as much as you commit to them…
Who value you and your service as much as you value them… It’s time to change the way you’re currently doing things…
Whenever you’re ready to grow your Recruitment or Search Business… Here are four ways I can help –
- Join “Make More Placements for Recruitment and Search Business Owners” – It’s our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training centred around what you need to do to make more placements and scale your business. — Join Here
- Watch the Case Study – We recorded a case study interview with one of the Recruitment/Search Business Owners we help on how he doubled his business profits less than 12 months – Watch it here
- Get the FREE 6-figure game plan – How to add six figures to your Recruitment or Search Business within the next 12 months – Get it here
- Work with us privately – If you’d like to work with us privately to scale your Recruitment or Search Business send us an email with the word “private” in the subject line and I’ll be in touch with the next steps.
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