Recruiters can’t sell

 

Most Recruiters don’t know how to sell the service they deliver…

They either don’t like sales and so avoid it completely out of choice (not the best business acumen but it happens more than you might think)…

Or they think ‘winning’ a contingency job order is the same thing as making a sale…

And so they celebrate it like money in the bank… They give themselves (and the consultants they employ) a pat on the back and get to work delivering…

Even though the reality is, multiple businesses in their sector have “won” the same job order…

And when all’s said and done, they probably only stand 30% chance of filling the role (that’s the industry average) …

Meaning 70% of the time they work for nothing…

To really ‘sell’ something, an idea, a service or a product…There has to be an exchange…

You promise to give your service, and you get something in return…

(It doesn’t mean working yourself into an early grave for free with the hope of getting paid)

That exchange can be in monetary value in the shape of a retainer paid upfront…

Or at the very least in the shape of some kind of commitment from the Hiring Manager that they’ll use you exclusively …

Without either one of those two things… The Hiring Manager has not committed to you… (If you’ve had Hiring Managers ghost you, change their mind after you’ve done the work, been told “we’ve already seen this candidate” you’ll know this all to well)

And by the same token, you’ve made no commitment to them (most recruiters don’t give their all to every job order, despite tell the Hiring Manager they will)

There’s been zero exchange…

If you’re happy with that… Then suit yourself (I don’t want or need to hear from you though)

But if you actually want to work with Hiring Managers who commit to you as much as you commit to them…

Who value you and your service as much as you value them… Here are four ways I can help…

  1. Claim a free copy of ‘Seven Profit Strategies’ – The short guide that reveals 7 proven strategies Recruitment and Search Business use to boost profits… With less work, less hassle and far fewer headaches…(Even if you’re a smaller firm) – Get it here
  2. Join “Make More Placements” Community – It’s our new Facebook community where smart Recruitment and Search Business Owners learn to win more clients, more often and for higher fees — Click Here
  3. Attract more Hiring Managers – Watch the free training that reveals how to get more meetings with Hiring Managers who have a need for your services – Watch Here
  4. Grow Your Business Fast- If you would be interested in working with us privately to help you scale your Recruitment or Search Business fast. Reply to this email with the word ‘Placements’ and we’ll give you a personalised plan you can use to predictably make more placements, for higher fees with less work and fewer headaches.