Most Recruiters don’t know how to sell the service they deliver…
They either don’t like sales and so avoid it completely out of choice (not the best business acumen but it happens more than you might think)…
Or they think ‘winning’ a contingency job order is the same thing as making a sale…
And so they celebrate it like money in the bank… They give themselves (and the consultants they employ) a pat on the back and get to work delivering…
Even though the reality is, multiple businesses in their sector have “won” the same job order…
And when all’s said and done, they probably only stand 30% chance of filling the role (that’s the industry average) …
Meaning 70% of the time they work for nothing…
To really ‘sell’ something, an idea, a service or a product…There has to be an exchange…
You promise to give your service, and you get something in return…
(It doesn’t mean working yourself into an early grave for free with the hope of getting paid)
That exchange can be in monetary value in the shape of a retainer paid upfront…
Or at the very least in the shape of some kind of commitment from the Hiring Manager that they’ll use you exclusively …
Without either one of those two things… The Hiring Manager has not committed to you… (If you’ve had Hiring Managers ghost you, change their mind after you’ve done the work, been told “we’ve already seen this candidate” you’ll know this all to well)
And by the same token, you’ve made no commitment to them (most recruiters don’t give their all to every job order, despite tell the Hiring Manager they will)…
There’s been zero exchange…
If you’re happy with that… Then suit yourself (I don’t want or need to hear from you though)…
But if you actually want to work with Hiring Managers who commit to you as much as you commit to them…
Who value you and your service as much as you value them… Here are four ways I can help…
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