I had a call with A Recruitment Business Owners the other day who essentially asked the question:
“Am I doing the right thing holding back on marketing while all this COVID-19 stuff is going on?”
And I’ve had similar questions from clients over the past couple of weeks…
Think about it like this…
If there’s two competing recruitment firms in one sector… One decides to completely stop all marketing activities, the other decides to carry on building relationships with Hiring Managers and candidates over this period…
Who do you think will be in a better position in two weeks, two months or however long this thing last for?
The answer should be obvious; doing something is always better than doing nothing… But there is a caveat to this…
If Hiring Managers in your market have different priorities, wants, needs and desires now in comparison to before COVID-19, you can’t do the SAME marketing as you were doing before…
Your message has to change… And if it hasn’t you’ll just end up getting ignored!
I’ve been working with the Recruitment and Search Business Owners we help this week crafting plans for them to protect, pivot and profit in their business during COVID-19… If you’d like my help too, click the link below –
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