A few years ago while in a bar in London with some friends… A local street magician approached me.
He wanted to try out a few of his new tricks on a small audience so he could see their reaction first hand.
Ever since I was a kid, I’ve loved magic tricks… I can even do a couple of amateur card tricks myself.
This guy was no amateur though…
He was a pro!
Within just a few minutes all eyes around me were fixated on him.
The audience were hanging onto his every word as he performed trick after trick, leaving us all dumbfounded and wondering whether we had actually just witnessed what we saw… or if it was some kind of dream.
His final trick still occasionally keeps me awake at night wondering HOW he did it.
He took a £5 note from a volunteer and very slowly rolled it into a tube, so it was small enough to fit into his clenched fist.
He then squeezed it tight, said a few “magic” words and asked a member of the audience to blow five times on his wrist.
And then…
As he unclenched his hand and slowly unrolled the note… To mine, and everyone’s amazement, he had somehow managed to turn it into a £50 note!
I’ve been trying to figure out how he did it for years… And I’ve never been able to get my head around EXACTLY how he did it… But I’ve discovered a method that comes quite close.
I know that there’s no such thing as magic, and in reality, I was most likely deceived by some brilliant sleight of hand and distraction techniques.
But it got me thinking…
Growing your Recruitment or Search business can work in the same way…
If for every penny you gave me I was willing to give you 10 times that amount back… When would you stop giving me money?
How much would you be willing to give me if you knew for certain that you would get ten times that amount back?
It’s a pretty attractive investment, isn’t it?
This is exactly how you should view the growth of your business.
The thing is, you’re not going to see any significant growth unless you’re willing to invest.
And when it comes to growing your business, more often than not that investment is going to come in the form of marketing.
You spend money on generating leads… You convert a percentage of those into clients, and you turn the clients into profits.
Simple maths.
Most the Recruitment and Search business owners I speak to behave differently.
They see marketing as an unwanted expense when really it should be about buying clients.
It’s an investment… And probably the best investment you’ll ever make…
But in order to ensure you get a return…
You’ve got to know your numbers…
You’ve got to have a PROVEN marketing system,
You need to know how to position your firm above your competitors,
And you need to know how to make your prospects actually want to pay your fees.
All the above is just some of what you’ll discover at ‘Market Domination X’. And you now have just 8 days left to claim your spot before the price to attend increases for good. If you don’t want to miss out, click the link below.
Claim Your Spot at Market Domination X Here
Speak to you soon,
Until then…
Take care, take action and be relentless…
Terry Edwards
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