I read an article on Starbucks a while back…
About how they convert almost every prospect who enters their sales process into a profitable customer…
I think it was something like 98%…
Think about that for a minute…
And imagine almost every prospect you’d ever spoken to in your career converted into a profitable paying client…
No more “ghosting”…
No more “I need to think about it”…
No more “I decided to go with one of your competitors.”
No more “We don’t have any vacancies at the moment, but we’ll keep you in mind.”
No more “I changed my mind; we’re no longer looking.”
Imagine 98% of prospects simply told you what they want, paid the fee you want and deserve and sat back and enjoyed your service…
Starbucks have this nailed… But their “secret” is something every Recruitment or Search Business Owners can learn from…
Ready for it?…
ONLY SPEAK TO BUYERS…
The reason Starbucks has an almost unbeatable sales process isn’t because they have a good sales team…
It’s because they’re good at marketing and qualifying each prospect BEFORE they even have a sales conversation…
By the time a prospect enters one of their stores, they’re already a buyer…
And you can and should be doing the same with your Recruitment or Search Services…
That means getting your marketing right, so every prospect you speak to knows you, likes you, trusts you and joins your sales presentation pre-sold and ready to buy…
That means making sure you’re only ever speaking to people who are in charge of the Hiring process (I mean really in charge, not just people who think they’re in charge)…
That means only speaking to people who are committed to Hiring (not just window shoppers who will happily have you buy them lunch but aren’t ready to pull the trigger)
That means only speaking to Hiring Managers who want the best service and not the cheapest service…
If you want to know how… Here are four ways we can help –
Recent Comments