Let’s face it…
Most Recruitment and Search Firm Owners fall WAY below their potential.
You can meet a Recruitment or Search Firm Owner doing well into six figures. But still just scraping by.
Working flat out just to cover the cost of their underperforming consultants, long hours, treated like shit by clients, feast and famine income, the list goes on.
And it’s their own fault.
You know why?
It’s down to one thing and one thing only.
It’s a question I became obsessed with asking when I first entered the industry: “What’s the one thing that separates a VERY profitable and successful business from one that scrapes by?”
“Why is it that you can have one Recruitment or Search Firm Owner who’s struggling… and then at the same time, in the same market, offering the same service you’ll get another crushing it and making money hand over fist?”
Most people think it’s down to your recruitment skills…
But I can tell you without a doubt that it’s NOT!
Some of the most profitable businesses I’ve seen in this industry are run by the worst Recruiters you’ll find!
Some of them had ZERO recruitment experience before they started out. And I’ve seen top billers of our time start their own business and crash and burn at the first hurdle (you probably know some of them).
So what is it?
If you know me well enough, it’s easy.
MARKETING
End of story.
Our marketing as an industry sucks.
It’s boring (you know it, I know it, and your clients know it too).
It’s incestuous (Most Recruitment and Search Firm Owners copy each other, so they all look the same)
It’s desperate, it’s weak and timid, and it’s outdated!
Most Recruitment and Search Firm Owners are still using the same old “dial and smile” techniques I was taught some 30 years ago!
And they didn’t really work then!
This is the reason people are keeping their recruiting in-house instead of hiring you, it’s why they’re reluctant to spend money with you,
it’s why they waste money and time on quick fixes that are never going to work long term,
it’s why they ignore you and won’t return your calls,
it’s why you’re continuously getting overlooked and they’re buying from the “big multinationals’ instead.
Even though you know you could do a better job.
Maybe they’re stupid.
Maybe they’re lazy.
Maybe they’re tight and don’t want to spend the money.
Or maybe it’s because YOU are approaching things WRONG!
You get your marketing right; you generate more leads, you get to speak to more people who have a need for your services, you make more sales. And that, in turn, leads to more cash in your back pocket.
It all starts with marketing.
And ‘Lead Genesis’ will show you how to get your marketing right so you can attract clients on demand. week or month being “busy”. Without ever really being productive.
If you haven’t already claimed your spot, click the link below to do so now while there are still seats available.
Full details here
Recent Comments