[Video 2] Would you trust the word of a car salesman?

I’m in the process of buying a new car,

So over the past few weeks, I’ve been on a few test drives.

I’ve had the opportunity to experience owning the car before I actually part with any money.

And doing so had me thinking about the way we sell our services.

On the surface, it looks like we’re selling expertise.

And thats what we like to think.

But the sad truth about the Recruitment/Search Industry is (as with most professional services),

You’re not really selling expertise.

When you’re selling to a new prospect, your expertise has to be assumed.

Your clients have no way of intelligently evaluating your knowledge or skill.

What you’re selling is invisible.

They cannot touch and feel the quality of your service,

There can be no test drive,

They cannot sit in the driver’s seat and experience first hand what it’s like to own or use your “thing”.

All they have to go on is your word. And possibly the word of past clients.

It’s a bit like buying a car without seeing it,

Without visiting the showroom,

With no test drive,

And all you have to make your purchase decision on is the word of the car sales person,

And perhaps a few other people who have also driven that car before.

How likely would you be to buy a car under those circumstances?

I know I’d find it difficult.

…. This is why so many Recruitment and Search Firm Owners struggle to win enough business!

But there is a solution, and I talk about it more in the video below.

{Click here to watch}

This is the second video in a three part series I’m releasing.


Terry Edwards AKA the Renegade Recruiter

P.S. If you haven’t yet watched video one catch up here.