What committed hiring managers do

One of the things I get the Recruitment and Search Business Owners I help to do is get really specific about who it is they want to target and then niche down so they can position themselves as a specialist for particular roles rather than just another generalist Recruiter…

And I’m often asked why…

Well… Let’s imagine you suffer a serious ankle injury, and you require emergency surgery before you can walk again…

You get the choice of two surgeons; one is just a generalist, the other is a specialist in ankle injuries…

Who do you choose?

Well… The sensible answer is the specialist….

But now let’s say you find out that the specialist is 20% more expensive than the generalist…

Now who do you choose?

Your answer would depend on how committed you are to getting the best possible outcome…

You might not care too much about your ankle; you might be happy with just mediocre results, you might be OK with an ankle that is fine most days but swells up and aches every now and then…

But what if you’re an athlete and “mediocre” means you won’t be able to play your sport at the highest level?

What if “mediocre” means your career is over?

What if “mediocre” means you no longer financially support your family?

The only sensible thing to do is to opt for the specialist! You’ll happily pay the 20% higher fee because you need results….

In fact, you’d probably pay significantly more because you NEED the best possible outcome and you’d assume a specialist would be more skilled and more knowledgeable in their chosen area…

The same applies to your Recruitment or Search Business…

Any hiring manager who is committed to finding the best possible candidate for the role will always opt for the specialist… It’s the only thing that makes sense…

And they’ll happily pay more because they NEED the outcome…

They need they that key candidate who will enable them to finish projects on time, and to budget…

They need that key candidate who will make up for the skill shortage in their team so the hiring manager can actually leave the office on time to have dinner with the family…

The need they that key candidate so they don’t get the sack!

They need the outcome!

And so they’re looking for the best in the field to deliver… And are prepared to pay a premium fee for the right person…

And if you’re not positioned as the best in the filed… You don’t get the business, simple as that…

And sure, not EVERY hiring manager wants the best, not every hiring manager wants the specialist because not every hiring manager is committed to getting the best possible outcome…

But if you’re a good recruiter…. Why would you want to work with clients who aren’t committed to getting the best possible person for the role?

Clients that aren’t committed don’t pay a premium fee; they don’t return calls, they don’t give feedback, they change their mind at the last minute… These are bad clients…

And if you want the BEST clients the market has to offer you need to become a specialist authority in your chosen field…

P.S. Whenever you’re ready to grow your Recruitment or Search Business… Here are four ways I can help –

  1. Join “Make More Placements for Recruitment and Search Business Owners” – It’s our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training centred around what you need to do to make more placements and scale your business. — Join Here
  2. Watch the Case Study – We recorded a case study interview with one of the Recruitment/Search Business Owners we help on how he doubled his business profits less than 12 months – Watch it here
  3. Get the FREE 6-figure game plan – How to add six figures to your Recruitment or Search Business within the next 12 months – Get it here
  4. Work with us privately – If you’d like to work with us privately to scale your Recruitment or Search Business send us an email with the word “private” in the subject line and I’ll be in touch with the next steps

Comments