What Recruitment and Search Firm Owners can learn from my Naked Friend

A while back… A friend of mine was telling me the story about how he thought he heard someone trying to break into his house…

He was upstairs getting ready for bed and had just got out of the shower…When suddenly he heard a loud crash coming from downstairs…

So what did he do?

Ripped off his dressing gown, grabbed a wooden clothes hanger (which just happened to be the first “weapon” he could find) and ran downstairs at full pelt, dripping wet and stark naked towards where he thought he heard the sound coming from…

It turned out it was a false alarm…

But why stark naked?..

Well….

He figured it was the best way to frighten the intruders off….

And he has a point!

… I don’t know about you, but a strange, wet, angry naked man running at me, full speed, ranks fairly high in my list of “most frightening things to wittiness in the middle of the night”….

An angry naked man seems lot more intimidating than a fully clothed man… and certainly more intimidating than a man in his dressing gown and fluffy slippers…

The illusion makes all the difference …
It’s all about positioning!
And positioning is equally important in your Recruitment or Search Business too…
If you want your potential clients to take you seriously, you’ve got to be positioned in the right way…

I’m not talking about running at them naked…. In most industries that would be inappropriate…

But the way you communicate with your potential clients…

Your message… Your prices… The way you operate…

All need to be in direct coloration with whom it is you want to attract….

And who it is you want to frighten off…

Get it wrong and you end up attracting some of the “profit suckers” that don’t seem to have the ability to pay you on time… If they pay you at all!

… The “energy drainers” who seem a gazillion times harder to deal with than any other rational human being that you can ever come into contact with…

And the “price buyers” who don’t value what you do, and are constantly demanding cheaper prices…

Get it right… And you end up attracting those clients who you really “click” with…

The raving fans who love the way you do things… and are more than happy to pay your premium fees because they appreciate the value you offer…

I know who I’d prefer to work with…

What about you?

… If you’d like to charge premium prices for your services. And only work with the best clients. Click the link below and claim your FREE copy of my first book ‘Seven Deadly Threats’ (just cover shipping and handling)…

Get your FREE copy here

We look specifically at how you attract your best clients… and frighten away the intruders with less work and fewer headaches… Click below to claim your FREE copy…

Claim it here…

And you won’t have to run around naked either!

Take care, take action and be relentless…

Terry Edwards

 

 

Comments