This morning, after a conversation with one of my clients… I started thinking of my naked friend…
I won’t give you my clients’ name for obvious reasons…
But long story short, she was being messed about by a client who was refusing to stick to the terms they had both agreed to when they started working together…
Something most Recruitment and Search Business Owners will have experienced in some shape or form…
There are lots of reasons why this happens, and we’ll perhaps visit more of them another day…
But the first thing that always springs to mind when situations like this occur is a story my naked friend told me about positioning…
I’ve told this story before, in different places… But it’s just as relevant now as it was years ago…
So… back to my naked friend…
A while back… He thought he heard someone trying to break into his house…
He was upstairs getting ready for bed and had just got out of the shower…When suddenly he heard a loud crash coming from downstairs…
So what did he do?
Ripped off his dressing gown, grabbed a wooden clothes hanger (which just happened to be the first “weapon” he could find) and ran downstairs at full pelt, dripping wet and stark naked towards where he thought he heard the sound coming from…
It turned out it was a false alarm…
But why stark naked?..
Well….
He figured it was the best way to frighten the intruders off….
And he has a point!
… I don’t know about you, but a strange, wet, angry naked man running at me, full speed, ranks fairly high in my list of “most frightening things to wittiness in the middle of the night”….
An angry naked man seems a lot more intimidating than a fully clothed man… and certainly more intimidating than a man in his dressing gown and fluffy slippers…
The illusion makes all the difference …
That’s why positioning your Recruitment or Search Business is so important…
If you want your potential clients to take you seriously, you’ve got to be positioned in the right way…
I’m not talking about running at them naked… In most industries that would be inappropriate…
But the way you communicate with your potential clients…
Your message… Your fees… The way you operate…
All need to be in direct correlation with whom it is you want to attract….
And who it is you want to frighten off…
Get it wrong and you end up attracting some of the “profit suckers” that don’t seem to have the ability to pay you on time… If they pay you at all!
… The “energy drainers” who seem a gazillion times harder to deal with than any other rational human being that you can ever come into contact with…
And the “price buyers” who don’t value what you do, and are constantly demanding cheaper fees… Even though you both know the return they’ll get for your quality services far outweighs what you’re asking them to pay…
Get it right… And you end up attracting those clients who you really “click” with…
The raving fans who love the way you do things… and are more than happy to pay your premium fees because they appreciate the value you offer…
I know who I’d prefer to work with…
What about you?
… If you’d like to charge premium prices for your services. And only work with the best clients. Click the link below and lets talk about whether or not we can help you do this in your Recruitment or Search Business…
Book a call here
We’ll talk specifically about how to attract enough of your best clients… and frighten away the intruders with less work and fewer headaches…
Book a call here
And you won’t have to run around naked either!
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