As far as I’m aware, very few Recruitment and Search Firm owners ever set up in business with the goal of being just ‘average’… They usually hope for a lot more…
Even so… What usually happens is, they go out and model what the average Recruitment/Search Business is doing…
For example, they’ll set their prices at about the average ‘going rate’…
They’ll position what they do the same way as the average Recruitment/Search Firm owner positions what they do…
They’ll market and sell their services in the same way the rest of the market does… Sticking to ‘industry norms’…
These things combined very quickly box them in to being just like the average, run of the mill Recruitment or Search Firm…
They keep doing average things… And keep getting average results…
They get fooled into thinking that their services are nothing more than very ordinary commodities…
And the worst thing is… If you do this, you’re encouraging your potential clients to think they same way…
They put you into the same box as every other Recruitment or Search Firm they’ve ever come across…
And more often than not… Every other Recruitment or Search Firm they’ve came across hasn’t left the best impression…
So now you’re guilty by association…
If they’ve had a Recruitment or Search Firm that constantly pestered them with cold calls, not taking no for an answer… That’s now you…
If they’ve had a Recruitment or Search Firm that promised them the world but delivered nothing but umpteen thousands useless CV’s or resumes … That’s now you…
That’s why it’s important to stay very clear of ‘average’ in this industry…
You’re not ordinary… Or at least you don’t have to be…
Speak to you soon…
Until then,
Take care, take action and be relentless…
Terry Edwards
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