In every Recruitment or Search Business, there are two categories of indicators…
Lead indicators = Input/Activity
Lag indicators = Output/Results
A mistake that keeps Recruitment and Search Business Owners stuck, making slow progress or stalling completely…
Is that they obsess over lag indicators (results), without really ever having a solid grasp on the lead indicators (the activity that will get them there)…
It’s the equivalent to obsessing over how much weight you want to lose rather than how often you train, the exercise routine, and your diet…
To give you a typical example…
A lag indicator could be your business revenue… You know what it is at any given moment, you set goals and targets around what you want it to be, and you adjust accordingly…
But in order to hit that revenue, you need a solid grasp on exactly what activities will get you there…
Recruitment and Search Business Owners know this intellectually, but they’ll adjust their revenue targets without ever really changing or improving their activities…
So even though their goals and targets increase, their lag indicators don’t change… They spend year after year doing the same activities in the same way and wondering why things aren’t changing…
Here’s the thing…
You have very little control over lag indicators…
You don’t control your revenue…
You can only control your lead indicators, the activity to get you there…
Spend more time focusing on improving your lead indicators, and the revenue will follow…
And whenever you’re ready… Here are four ways I can help…
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