Your unachievable goal.

You know…

One of the challenges that comes up most often when speaking to Recruitment and Search Firm Owners is simply finding the time to get things done…

You see…. For a lot of Recruitment and Search Firm owners, it’s not the “not knowing what to do” that holds them back. It’s the “not finding the time to do it”.

But I would suggest it goes a little deeper than that because the truth is, you have exactly the same amount of time as everyone else…

The Successful Recruitment and Search Firm Owners aren’t more successful because they have more time…

So time often isn’t the real issue…

The real problem is they can’t find the time to get things done in EXACTLY the way they think it should be done….

They’re perfectionists!…

They’re striving for perfection…

The thing about perfection is… It doesn’t exist!

It’s unachievable…

And if you set your sights on trying to reach an unreachable goal, you’re going to end up failing!

On top of that… Even if perfection did exist and was achievable, it does NOT equal profits…

Taking action does!

The problem is, the majority of Recruitment and Search Firm Owners get this the wrong way round. Rather than focusing on just getting things done and taking action, they focus on perfection…

They focus on getting that marketing campaign “perfect” before putting it into practice…

They focus on getting their website “perfect” before doing any online marketing…

They focus on recording the “perfect” video before doing any video marketing….

And I could go on…

I once had a client that was putting off sending out a direct mail campaign because she was so focused on finding the “perfect” paper to send it out on!

Let me repeat! Perfection does NOT equal profits!

Bill Gates is one of the world’s richest men… Yet, have Microsoft ever released a perfect product?

Apple is one of the world’s most successful and richest companies… Yet, I remember them releasing the iPhone 6 with a catalogue of imperfections including the fact that it literally bent when you put it in your pocket….

And that’s not a criticism by any means! Far from it…. If companies like Microsoft and Apple had waited to get things “perfect” before releasing their latest product… We’d still be waiting for their release now and they would have missed out on billions of dollars worth of sales….

The same applies to your business!

Perfection does NOT equal profit…. Taking action does!

And that’s what the ‘Recruitment Marketing Academy’ is all about…. Making profits in your Recruitment or Search Business… We’re not focused on perfection…. We’re focused on taking action…

And you should be too!

If you’re not already a member, click below to start your 30 day test drive –

Activate Your 30-Day Test Drive Here….

Until next time… Take care, take action and be relentless…

Terry Edwards

 

 

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