As a Recruitment or Search Business Owner, you’re probably well aware that there are good clients and bad clients…
There are clients you love working with 😊 and clients that you don’t 😒…
What constitutes a good or bad client will vary from person to person because a lot of it can be based on personality and values. However, I think there will always be some commonalities…
For example:
- Good clients pay the fee you want 💰. Bad clients constantly ask you to reduce your fee 😤
- Good clients respect what you do and the value you bring to the table 🙌. Bad clients treat you poorly 😠
- Good clients are loyal, refer you frequently, and buy from you again and again 🔄
- Bad clients jump ship as soon as one of your competitors offers a cheaper fee 🏃♂️
- Good clients treat you like a paid expert 👩💼. Bad clients treat you like hired help 🧹
I could go on, but I’m sure you get the picture. I’m equally sure you can think of a few bad clients of your own as you read this…
Most Recruitment and Search Business Owners think that the clients you work with all come down to chance—good or bad luck depending on the result 🎲…
“Sometimes you get good ones, and sometimes you get bad ones. But ultimately, you have no control over the outcome…”
I used to believe this too, but this couldn’t be further from the truth…
Every bad client you have in your business, either now or in the past, is there because:
- You attracted them – The messages you put out into the marketplace will either repel or attract people. How you speak, the language you use, and where you use it all work together to attract a certain type of prospect. If you’re not attracting enough of the right prospects or too many of the bad ones, it’s because of something you’re saying or doing 🗣️…
- You accepted them – Even if you do attract them, you still don’t have to sell to them and accept them into your business. If you’re working with bad clients right now, it’s because you decided to sell to them rather than walk away 🚶♂️…
- You allowed their behavior – People will only treat you how you allow them to treat you. If you’ve got clients that are treating you poorly or not behaving the way you expect, it’s because you’ve allowed them to get away with it 🚫…
- You tolerated it – If you’re working with a bad client, you have the choice to fire them and stop working with them. The moment you decide not to do that and continue working with them, you tolerate their behavior 🤷♂️…
Most people understand this intellectually, but they keep attracting, accepting, allowing, and tolerating bad clients because they feel like if they don’t, they’d be throwing money away 💸…
And I get it. I used to think and behave like this…
I felt like I couldn’t walk away or fire clients because if I did, where would the next one come from?
And I know a lot of the Recruitment and Search Business Owners I meet feel the same way…
But the solution lies in getting better at marketing—generating more leads than you can handle, so it gives you the foundation to say ‘no’ to clients you don’t want, ‘yes’ to the ones you do want, and still grow the business 📈…
It means you can fire a client or walk away from business knowing for sure you can replace them in no time because you’ve already got multiple sales meetings lined up for this week 📅…
Recruiters who fully grasp this concept build a business only working with clients they LOVE and who value and respect them ❤️…
Chase 🏃 or Attract 🧲
When it comes to winning more clients in your Recruitment or Search Business, there are two ways you can go about it: you can either chase 🏃 or attract 🧲…
Both have their place depending on what stage of growth you’re in. However, when your ideal clients start coming to you rather than you having to chase them, it’s a game changer 🚀…
Picture checking your emails 📧 or LinkedIn inbox 📬 each morning to be greeted with messages from your ideal clients, all of whom want to talk to you about your services. It makes your business development 100x easier and more consistent 📈…
On top of that, prospects who come to you will always be your best clients. They already see you as an authority in your space 👑, trust you to deliver 🤝, are happy to pay your fees 💵, and want to work with you just as much if not more than you want to work with them. They’re loyal and refer other clients to you frequently 🔄…
So now you’re attracting even more of your ideal clients…
The problem for most Recruitment and Search Business Owners is that they never grasp how to do this effectively. So, although they may attract clients now and then, they never really break free from having to hunt them down 🔍…
I’ve had a few people ask me about this recently, so here it is. I’ve created a 28-page PDF cheat sheet that outlines some of the strategies the Recruitment/Search Business Owners we help use to win clients using LinkedIn…
To make things easier, you can download the PDF here 📥.
P.S. I’ve created a 28-page PDF cheat sheet that outlines some of the strategies the Recruitment/Search Business Owners we help use to win clients using LinkedIn… 📘🔍
To make things easier, you can download the PDF here:
https://makemoreplacements.com/ebook-may24
The Biggest Causes of “Feast 🍽️ and Famine 🌵” in Your Recruitment/Search Business and What to Do About It
The biggest causes of “feast and famine” in your Recruitment/Search Business and what to do about it
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Recruitment Business Can’t Keep Up with Messages 📩 They Get from Interested Hiring Managers 👥
Recruitment Businesses can’t keep up with messages they get from interested Hiring Managers
🔍 Every week we get the Recruitment and Search Business Owners to share some of their biggest wins…
Here is a selection of our favorites:
- Surpassing Last Year’s Revenue in Just 4 Months 💰🚀
- Retainer Worth £35K 💷💼
🚀 Ready to grow your Recruitment or Search Business? Here are three ways we can help…
- Join “Make More Placements for Recruitment and Search Business Owners,” – Our new Facebook community specifically for Recruitment and Search Business Owners. Every week we host a free training about what you need to do to make more placements and scale your business. — Join Here
- Listen and Subscribe to the “Make More Placements Podcast” – We’ve created a podcast that reveals the Quick, Dirty & Uncensored Secrets For Your Recruitment, Staffing, and Search Business Success who want to make more placements for higher fees with less work and fewer headaches as told by Terry Edwards and Drew Edwards – Listen Here
Watch the free training – We put together an online workshop that reveals “5 Secrets To Taking Your Recruitment or Search Business From 6 to 7 Figures in Revenue…Without working yourself into an early grave” – Watch it here
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