Mail-Order Brides, Truckers and Your Recruitment or Search Business
In yesterdays post I touched on the importance of knowing the demographics of your ideal client… Even the seemingly trivial stuff can be very powerful information when it comes to the profits in your Recruitment or Search Business… I’m reminded of a story I read in one of Dan Kennedys book… Once upon a time……
What Does Your Ideal Recruitment or Search Client Look Like?
Question: who’s your ideal client? Do you know? When I was just starting out in this business, a mentor of mine asked me the exact same question and I realised I was making a big mistake… For me, an ideal client was anyone who was willing to pay for my services… And sometimes I didn’t…
The Right Order To Do Things In Your Recruitment or Search Business
In my last post I mentioned how the marketing in your Recruitment or Search Business is like a three-legged stool, with the legs being “message”, “target market” and “medium”: Message – what you say Market – to whom you say it Medium – how you get the message to the market … virtually every Recruitment…
Your Recruitment/Search Business Will FAIL Without This
I’ve been banging on about Premium Pricing for the past few days now… And as important and effective as it is… It aint guna get you very far without good old fashioned marketing…. But this does raise a good question: what is marketing? Well… Marketing is really everything people perceive about you and your Recruitment…
Three Things Your Clients Want When Buying Recruitment or Search
In yesterdays post I proved to you that your potential clients don’t buy your Recruitment or Search services based on price… So if people don’t buy on price… what do they buy on? I’ve found that in the main people are looking for three things when buying Recruitment or Search: 1. High quality 2. Great service…
Proof Your Potential Clients Don’t Care About Price When Buying Your Recruitment Services
In yesterdays article I told you that the fastest and easiest way to boost the profits in your Recruitment or Search Business is to put your prices up… And although I stand by what I said… I perhaps made it sound easier than it is… Because although for you to put your prices up is…
The Fastest and Easiest Way To Boost Your Recruitment Profits
What I’m going to share with you now in this article could transform your Recruitment or Search business almost overnight… Which in turn will have a very significant impact on your life too… Why? Because I’m about to give you the fastest and easiest was to boost your profits without any downside at all… And……
Whats the point of marketing your Recruitment or Search Business?
So, a question: what’s the point of marketing? It sounds like a simple question, but whenever I ask this to Recruitment or Search Firm owners it’s rare that I ever get the correct answer… Here are some of the common responses I get: To build my brand… To get my name out there… To get…
The Dirty Word Recruitment and Search Firm Owners Don’t Like To Say
There’s a dirty ‘M’ word that no ones likes to say… Recruitment, Staffing and Search firms will go out of there way to avoid it, not realizing the negative impact it’s having on their business profits… And that word is marketing…. I’ve lost count of the number of Recruitment and Search firms I meet who…
My Mate Mo
Direct Mail… Good old fashioned, unsexy letters through the post… It’s something hardly anyone does enough of… (Including me) And even on the few occasions you see a business doing it… It’s almost always crap… But done right, it’s without a doubt one of the most effective and profitable ways not only to win new…
You’re Making Stupid Assumptions About Your Recruitment or Search Business
There’s one mistake that almost every Recruitment and Search Firm owner makes… And you’re almost certainly making it too… And it’s probably costing you thousands in lost revenue and profits… The mistake is making decisions based on your stupid assumptions and opinions about how and what will work for you in your business… Most of…
This is responsible for 80% of results in your Search or Recruitment Business
If you ignore everything else I share with you in my blogs, webinars and podcasts etc.… And you just implemented the one piece of advice I’m about to give you today… You could still transform and grow your Search or Recruitment Business beyond what you may have even of thought possible… It’s called the ’80/20…
Sorry… I assumed you actually wanted THIS
First, I think I owe you an apology. Bear with me, because it’s a bit involved. You see, I’ve assumed you actually want to make more money, yet I know from my own experience it isn’t necessarily so. And I say this with some confidence, because as surprising as it might seem, I often speak…
The Only Three Ways To Grow Your Recruitment, Staffing or Search Business
In this weeks episode of the ‘Renegade Recruiter Unleashed‘ podcast I talk about the ONLY three things you should be focussing on if you want to double your business revenue. You can download it on iTunes by clicking the link below. Listen here… Here’s what you’re getting – Discover the only three ways to double…
You might be neglecting all three
No matter what business industry you work in… No matter what it is you do…. If you want to grow your business there are three and only three things you must be focusing on…. Most Recruitment/Staffing and Search Firm owners don’t know this and either neglect all three areas, or work on just one of…
A question you MUST be able to answer
Life as a Recruitment/Search Business owner throws up many questions… Some that are easier to answer than others… But there is one question you must be able to answer if you ever want your business to reach it’s full potential… “How much is an average client worth to you over the time they remain a…
Why I’m almost certainly losing sales
So… Someone emailed in saying something along the lines of: “As much as I personally love your blunt and to the point approach to marketing… I can’t help but think you’d make more sales if you diluted it down a little?” It’s a valid point… I get that I’m not everybody’s cup of tea, I…
This still keeps me awake at night
A few years ago whilst in a bar in London with some friends… A local street magician approached me… He wanted to try out a few of his new tricks on a small audience so he could see their reaction first hand… Ever since I was a kid I’ve loved magic tricks… I can even…
Sex crazed, drug taking, attention seeking lunatic…. (Just my opinion)
I came across an article online the other day about the top 10 most disliked music video’s on YouTube… And you know, three of the artists actually featured multiple times for different songs… There was Miley Cyrus aka Hannah Montana, the controversial X Disney star turned sex crazed, drug taking, attention seeking lunatic…. (Just…
The best book on Recruitment Sales Ever written
In this weeks episode of ‘The Renegade Recruiter Unleashed‘ podcast, I give an outrageously bias book renew on the best book ever written for Recruiters and Search Firm owners when it comes to Sales, Influence and Seduction… We’ll be looking in detail at the book that reveals what it takes if you want to increase…
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