I Messed Up

I messed up BIG time with a client recently… I won’t go into the details of what I did. But I believe me when I say… I MESSED UP! It wasn’t anything to do with marketing. Or anything to do with business really. But I made a mistake nonetheless. And my client wasn’t happy. He…

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Want more clients?

I have a new opening on my private client list and I’d like to invite you to apply. Apply here. If you’re a Recruitment or Search Business owner and you’d like to quickly increase the number of leads you’re generating and clients you’re able to attract, click the link below now. This is the link…

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How to profit from podcasts

If you’re not already a member of the ‘Recruitment Marketing Academy’, today is the final chance you’ll have to join before the latest issue of newsletter and CD goes to print. And in this month’s issue, we’re looking at how Recruitment and Search Firm Owners can drive profit, win new clients and become industry leaders…

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Are you happy with the “norms”?

“Most people go through life making decisions by default, choosing only from narrow options dictated by others or by evolving circumstances…. One millionaire friend of mine grew up in a very small town where, as he put it, there were two career options: working at the factory or raising pigs and chickens… With only a…

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[Podcast] Top Dog, Top Dollar – Part 2

In this week’s episode of the ‘Renegade Recruiter Unleashed’ podcast, we welcome back Jon McCulloch AKA The Evil Bold Genius for the second part of ‘Top Dog, Top Dollar”. Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing…

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The singing dentist

There’s a few videos doing the rounds on social media of a guy called Dr Milad Shadrooh, a dentist based in Basingstoke here in the UK. He’s more famously known as the “Singing Dentist” and has built a reputation for taking popular songs, Rewriting the lyrics to focus on dental hygiene, Recording videos of himself…

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[Podcast] Top Dog, Top Dollar – Part One

A couple weeks ago I interviewed Jon McColloch AKA the Evil Bold Genius for an episode of the ‘Renegade Recruiter Unleashed Podcast. Part two of that interview is coming later this week! But if you haven’t already done so, I highly recommend listening to part one first. Listen to part one here Jon is one…

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Pay the rat catcher

Someone shared this with me a few months back, And it’s something I’ve been meaning to pass onto you for some time… I’d be surprised if you haven’t heard of the pied piper story, But just in case… Here’s the “wiki” version of the tale: “The Pied Piper, the Rat-Catcher of Hamelin is the subject…

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These two men saved my business

A few years back, my business was struggling…. I wasn’t generating as much money as I wanted, I was working long hours with little reward, I had a serious lack of clients… and the few clients that I did have treated me like shit and didn’t appreciate what I do… In truth, I very nearly…

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Fighting clients off with a stick

I was speaking to my business mentor and friend Jon McColloch on Tuesday, and doing so reminded me of a story he shared a while back. He’s happily married now, but when he was young, from 14 to late 20s, he found it almost impossible to get a girlfriend. And… The more desperately he wanted…

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Why One night stands are bad for business

I enjoy talking about sex as much as the next guy. I enjoy having it even more. But the ‘one night stands’ I’m talking about have nothing to do with getting your leg over, I’m really talking about a certain type of client. We’ve all had them at one point or another I’m sure. And…

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Valentine’s Day and your Recruitment/Search Business

Valentine’s day goes hand in hand with the profits in your Recruitment or Search Business. Like dating, love and romance… Sales and Marketing is a seduction too. When you do it right, it turns strangers into friends and friends into lifetime clients. And this Valentines Day is extra special for you… Because I’m inviting you…

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How Recruitment and Search Firm Owners Ethically Use Seduction Techniques to Win More Sales and add Profits to Their Business

Next Tuesday I’m hosting a live online training that reveals “How Recruitment and Search Firm Owners Ethically Use Seduction Techniques to Win More Sales and add Profits to Their Business”. It’s FREE to join, and you can reserve your place by clicking the link below – Join Here Here’s just a fraction of what you’ll…

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[Podcast] #55: What Recruitment and Search Firms Can Learn from McDonald’s and Starbucks

McDonalds and Starbucks are two of the most successful companies in the world, you’d be hard pressed to find anyone who hasn’t had BOTH of the two at some point in their life… But why are they so successful? I can tell you now, it certainly isn’t because of their products! You don’t have to…

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The truth about my ugly mate

Not long ago I wrote an email about “How my ugly mate got laid”. I was basically telling the story about how in my group of friends while growing up. One of my mates had better luck with the ladies than the rest of us (even though he wasn’t particularly good looking). I put it…

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You can do better

I speak to a lot of Recruitment and Search Firm Owners almost daily. From various sectors and achieving various levels of success. But something they all have in common is…. Without any exceptions, they can and should be doing so much better. Even the top 1% in the industry could be doing better still with…

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What Bruce Lee can teach Recruiters

Bruce Lee was once quoted as saying: “I fear not the man who has practised 10,000 kicks once, but I fear the man who has practised one kick 10,000 times.” He was making the point that mastering one skill to near perfection, almost always trumps mastering 10,000 skills to a mediocre level. I don’t necessarily…

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A question you need to answer first

Recruitment and Search Firm Owners often come to me with questions relating to “HOW” they attract new clients into their business. It’s a good question and one that will need an answer eventually, but a question they need the answer to first is ‘WHO’… “Who” you target should directly influence “How” you market your business……

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The Secret To Success

“The secret to success” is something I hear people talking about a lot. It’s a question you often hear being asked to successful people during interviews. People want to know “the secret’ that helped them achieve greatness in their chosen field. We as humans often like to think there’s some mysticism attached to success; we…

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Just close your eyes, hold your breath and swallow

When I was growing up, I remember my mum forcing me to take spoonfuls of cod-liver oil, And this was before the “easy to swallow” tablets they’ve made recently. It was back when you had no choice but to take the oil straight from the bottle. I hated the stuff! Just the thought of that…

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